ActiveCampaign has a reputation of being one of the most powerful and easy to use email marketing platforms on the market.
But what’s the truth?
In this comprehensive review I’ll give you an unbiased review of ActiveCampaign and show you what it’s good at and where it falls short.
Part 1: What are some of the funnest features of ActiveCampaign?
Cool Feature #1: Split testing in automations
This is huge! No other email service that I’ve evaluated or used has this feature and ActiveCampaign has executed it brilliantly.
It’s the ability to split test nearly anything inside an automated sequence.
This allows you to do things like:
1. Split test the subject lines of emails in your launch sequence.
2. Split test the time of day that you are sending out your automated emails.
3. Split test entirely different sequences against each other.
And on and on.
You would think this type of thing would be super-common nowadays, but it isn’t. Drip doesn’t have it. ConvertKit doesn’t have it. Infusionsoft doesn’t have it. And of course MailChimp and AWeber don’t either.
To my knowledge ActiveCampaign is the only ESP that has this. And it’s a game-changer. Especially if you are generating >$100k a year from automated sequences (like live webinars, launches, ppc funnels, etc.)
They’ve done a great job of building the feature too.