Drip is one of the newest email marketing platforms on the market.

It has quickly built a reputation of being one of the most advanced and user friendly as well.

But should you use it?

In this comprehensive review I’ll give you an unbiased review of Drip and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of Drip?

Cool Feature #1: Email sequence blueprints

This feature is really cool! It grabbed my attention within 5 minutes of logging into the app.

Every ESP allows you to create email sequences. That’s standard stuff. But Drip goes a step further and gives you 11 different blueprints to chose from when creating your sequences.

This is how it works:

1. Chose a blueprint.
2. Press Install.
3. Drip sets up the email sequence for you.
4. You tweak the emails.
5. Done.

This is a great idea and stellar execution.

It takes a formerly frustrating and time-consuming task and makes it brain-dead simple to do.

ConvertKit has a poor-man’s version of this feature, if you’ll remember. The way Drip has built theirs is awesome.

Cool Feature #2: Resend to un-opens with split testing

AWeber is one of the oldest and best-known email services on the market.

Should you use it?

In this comprehensive review I’ll give you an unbiased review of AWeber and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of AWeber?

Cool Feature #1: Incredible customer support

The single best part of AWeber is their support.

They blow everyone else away with quality, speed and options.

First off, they have telephone support 12 hours per day, 5 days per week!

This is awesome!

Just call 877-293-2371 and they’ll help you. I did and got my questions answered super quick. 

Second, they have live chat.

I found it to be fast and knowledgeable as well.

Live chat is available Monday through Friday 8 AM to 8 PM EST and Saturday and Sunday 9 AM to 5 PM EST.

Last, they have email support, which has super-quick response times as well.

Cool Feature #2: Easy-to-use visual automation builder

Their visual builder is surprisingly thought out and built well. It doesn’t have a plethora of features, but it’s a great blend of the legacy text-based builders that ConvertKit and Drip have, combined with a visual drag-and-drop interface.

You can’t do advanced stuff like if/then statements or branches, but for simple sequence building, it’s really intuitive and easy to use.

Cool Feature #3: Multiple forms per list

ActiveCampaign has a reputation of being one of the most powerful and easy to use email marketing platforms on the market.

But what’s the truth?

In this comprehensive review I’ll give you an unbiased review of ActiveCampaign and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of ActiveCampaign?

Cool Feature #1: Split testing in automations 

This is huge! No other email service that I’ve evaluated or used has this feature and ActiveCampaign has executed it brilliantly.

It’s the ability to split test nearly anything inside an automated sequence.

This allows you to do things like:

1. Split test the subject lines of emails in your launch sequence.

2. Split test the time of day that you are sending out your automated emails.

3. Split test entirely different sequences against each other.

And on and on.

You would think this type of thing would be super-common nowadays, but it isn’t. Drip doesn’t have it. ConvertKit doesn’t have it. Infusionsoft doesn’t have it. And of course MailChimp and AWeber don’t either.

To my knowledge ActiveCampaign is the only ESP that has this. And it’s a game-changer. Especially if you are generating >$100k a year from automated sequences (like live webinars, launches, ppc funnels, etc.)

They’ve done a great job of building the feature too.

You walk up to a fruit stand. Two people are selling apples.

Booth A has a basket of 5 apples and it costs $5.

Booth B has a basket of 3 apples and it costs $5.

Which one would you buy?

…

..

.

The last two weeks we’ve done an exhaustive review of two different email services, ConvertKit and Drip. But something interesting caught my eye about those two services and I want to pause our review series to share it today.

Drip has more features than ConvertKit.

But they cost practically the same.

If a product has better features and nearly identical pricing as a competitor, it seems like a foregone conclusion that everyone would buy the one with better features.

If that’s the case, then why has ConvertKit grown at an average of 25%+ per month for the last 24 months (source).

What gives? Why are more people buying ConvertKit?

In this week’s article you’ll find out the answer to that question. You’ll get a behind-the-scenes look at the lethal marketing strategy that has fueled ConvertKit’s success.

That strategy has been the #1 factor in revenue growing from a few thousand dollars a month…

Note: This review is over a year old. Since it was published ConvertKit has added several new features, one of which, is a visual workflow editor. Check out the latest on ConvertKit here. We’ll be updating this review soon.

ConvertKit is one of the newest email marketing platforms on the market.

They are self labeled as “The power of Infusionsoft, but easier to use than MailChimp.”

But is this true?

In this comprehensive review I’ll give you an unbiased review of ConvertKit and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of ConvertKit?

Let’s start with the fun stuff. 🙂

We’ll get to the geeky stuff in a minute.

Cool Feature #1: You can personalize an email based on tags.

I first saw Drip doing this a year or so ago. I was blown away by how smart this is and how jealous I was that Infusionsoft (the ESP I use) didn’t do this.

This is how it works…

Imagine you are sending out a broadcast email to your list announcing your latest blog post.

And at the bottom of the list you wanted to tell everyone in a PS line that you are running a sale on your product.

That might look like this…