Drip is one of the newest email marketing platforms on the market.
It has quickly built a reputation of being one of the most advanced and user friendly as well.
But should you use it?
In this comprehensive review I’ll give you an unbiased review of Drip and show you what it’s good at and where it falls short.
Part 1: What are some of the funnest features of Drip?
Cool Feature #1: Email sequence blueprints
This feature is really cool! It grabbed my attention within 5 minutes of logging into the app.
Every ESP allows you to create email sequences. That’s standard stuff. But Drip goes a step further and gives you 11 different blueprints to chose from when creating your sequences.
This is how it works:
- Chose a blueprint.
- Press Install.
- Drip sets up the email sequence for you.
- You tweak the emails.
This is a great idea and stellar execution.
It takes a formerly frustrating and time-consuming task and makes it brain-dead simple to do.
ConvertKit has a poor-man’s version of this feature, if you’ll remember. The way Drip has built theirs is awesome.
Cool Feature #2: Resend to un-opens with split testing