Infusionsoft has a reputation as one of the most powerful email marketing platforms on the market.
It also has the reputation of being extremely confusing to use.
But what’s the truth?
In this comprehensive review I’ll give you an unbiased review of Infusionsoft and show you what it’s good at and where it falls short.
Part 1: What are some of the funnest features of Infusionsoft?
Cool Feature #1: Awesome visual automation builder
The coolest thing about Infusionsoft is their visual campaign builder.
This is where you set up all your automations.
It’s more powerful, fluid and flexible than anything else I’ve seen. And there really isn’t a close second.
Here is what it looks like:
We’ll go more in depth with the builder in the video reviews below.
Cool Feature #2: Huge 3rd-party marketplace for 3rd-party apps
One of the core things I look for in an ESP is a large ecosystem that has built up around the app.
An ecosystem looks like: A) integrations with all major and many minor 3rd-party software; B) a large base of contractors who specialize in helping people run their ESP (even if this isn’t a current need, it will be in your business at some point, and having a pool of people familiar with the software makes the process of finding someone so much easier); and C) a large 3rd-party marketplace of apps that people have built to add on non-core functionality to the ESP.
Infusionsoft excels in all three areas.
(This is also why I tend to shy away from newer ESPs, because this ecosystem takes time to develop.)
Specifically, their marketplace is amazing.
For anything the app won’t do, stock can be found in the marketplace.