Swipe Breakdown: This Cold Email Got Laura Lopuch in Front A Massive Warm Audience

There aren’t many easily learnable marketing skills that can exponentially grow your business.

But cold emailing is one of them.

In fact, Growth University alum Laura Lopuch has scaled her course and coaching business well beyond 6 figures with cold emailing as her primary marketing strategy.

She’s used cold emails to:

Land dream clients
Get featured on podcasts that are massively popular with her ideal clients
Collaborate with industry influencers on webinars, workshops, blog posts, and more

By her calculations, cold emailing has brought $230,000 (and counting) to her business.

Today, I’m going to give you one of her successful cold emails so you can swipe it, adapt it, and use it to collaborate with top influencers in your niche.

Steal This Winning Cold Email Template

Laura used this email to convince a prominent influencer in her niche (Gemma Bonham-Carter) to feature Laura in an online workshop for her audience.

This workshop gave Laura the chance to showcase her expertise to hundreds of her ideal clients.

The email also resulted in Gemma inviting Laura to be a guest on her podcast, exposing her to an even wider audience.

First, let’s go ahead and check out the whole email. Then I’ll break down what makes it effective so you can use it as a template for your own cold email pitches:

Alright, let’s break this bad boy down.

There are 3 key ingredients that make this such an effective email:

Ingredient #1: Relational Anchors

The first thing your pitch email needs to do is prove you’re not a weirdo spammer.

Weirdo spammers get ignored immediately.

And since there are so many of them, most of us automatically assume that emails from people we don’t know are from weirdo spammers.

Relational anchors are the best way to counter that.

They explain your connection to the recipient and prove you have a genuine reason to be emailing them.

Laura’s email had 3 of them:

The opening communicated that she’s a customer of Gemma’s membership program:

She also mentions they have mutual friends:

Later in the email, she links to several places that have already featured her that Gemma is likely familiar with:

So yeah — pretty easy to see that Laura isn’t a weirdo spammer!

Ingredient #2: Win for the Partner

The person you’re pitching should never be left wondering what’s in it for them.

Notice how Laura communicates why this will be a win for Gemma in multiple places:

In other words, “There’s a gap in the content you’re offering your customers, and I can fix it for free.”

She hammers that home when she gets into the specifics of the partnership she’s proposing:

Again, notice how clearly Laura illustrates that this will benefit Gemma’s audience.

It’s a no-brainer.

Ingredient #3: Clear Ask

This may seem obvious, but you’d be surprised how many people miss it.

Your pitch email needs to make it as easy as possible to respond.

The simplest way to do that is to include the two little words Laura ends her email with:

All you’re looking for is a simple yes or no response that will allow you to advance the conversation (or move on if the answer is “no”).

Don’t make it complicated. Just ask if they’re interested.

Get More Cold Emailing Secrets in Laura’s Full Case Study

If you want to attract clients with collaborations like this one, writing the email is just one of many steps.

Check out our full case study with Laura to see how she identifies the right people to email, how she converts partnerships into evergreen revenue, and much more!