Swipe Breakdown: 72% Webinar Attendance With 4 Short Emails

Mike is a co-founder of The Honestly Adoption Company. They help foster and adoptive parents be the best parents they can possibly be for their children.

He recently hosted a webinar titled, “How to Effectively Respond to Your Child’s Behaviors,” with a 72% attendance rate (average is about 30-40%).

That helped him hit his best ever conversion rate (10% for a total of 40 course sales and $6k in revenue).

Today, I’m giving you the reminder emails he sent to registrants so you can sell more on your next webinar.

Inside Mike’s Attendance-Boosting 4-Email Sequence

Here’s how he structured the sequence:

Email 1: The Post-Signup Email

I like how Mike includes a simple breakdown of everything registrants need to know about the webinar in his first email.

  • He isn’t afraid to tell people it’s a 90-minute training and that they should clear their calendars.
  • He teases the content by mentioning his method the, “Behavior Response Blueprint.” This gives registrants a sneak peek of the webinar’s value so they’re more inclined to commit the time.
  • The bold text at the start of each bullet makes it easy to read and skim for the key points.

On top of that, he also mentions there’s a replay. This is somewhat surprising since you might expect that to decrease live attendance.

After all, if there’s a replay, why bother to show up live? Mike addresses that brilliantly in Email 2…

Email 2: The 24-Hour Reminder

This email mostly repeats the details in Email 1, but includes a key detail in the P.S. line:

Aha, there are the incentives to show up live!

Mike offered two free bonuses to encourage registrants to attend live:

  • Bonus #1 (Show Up): Everyone who showed up live to the webinar got what Mike calls a “greenroom teaching.” Basically, it’s a recorded video where he expands on a few of the concepts taught during the webinar. Incredibly simple to make.

  • Bonus #2 (Stay to the End): Everyone who attended the webinar to the end got a 5-page PDF called The Caregiver Survival Guide. This was a brand new guide Mike created specifically for the event.

Keep your bonuses simple and be sure to mention them a couple times in your show-up sequence.

Emails 3-4: Day-of Reminders

Honestly, the only thing to note about the final 2 emails is how simple they are.

Don’t overthink these!

Their #1 purpose is to simply remind registrants when the webinar is happening. For example, look at Email 4:

That’s the whole thing.

And if you’re worried about emailing people twice in one day, don’t be.

Remember — they signed up for your webinar because they’re interested in it.

99.9% of people will not be annoyed at all by a couple emails on the day of the webinar.

Don’t hold back!

Here’s the link to get your copy of Mike’s entire sequence.

Want to See How Mike Went on to Get a 10% Sales Conversion Rate on His Webinar? Check Out the Full Case Study!

Getting people to show up is just the beginning.

The next step is getting them to convert.

Luckily, Mike also recently showed us how he managed to get 40 out of 270 live attendees to purchase his course — for a massive 10% conversion rate.

Want to see how you can do the same?

Check out his full case study to find out.