Swipe Breakdown: Get The Linkedin Post That Attracted 200 Webinar Registrants

If you sell coaching or consulting, your LinkedIn swipe file can never be too big.

A few weeks ago, I showed you how Katja Scalia had a $10k month just from clients she landed by posting on LinkedIn.

This week, I showed you how Stacy Brookman went from $0 in webinar sales to $5,991 thanks to a LinkedIn post.

Today, I want to show you what the post looked like.

You can use these to promote your next webinar, or even to promote booking a discovery call for your coaching.

They’re easily adaptable to any type of coaching or consulting, so steal, tweak, and make them your own!

Breaking Down Stacy’s LinkedIn Post

First, let’s take a close look at the post.

This was designed to get people to sign up for a webinar where Stacy would pitch her coaching program:

There are 4 things to take from this post and apply to your own:

1. It clearly targets her best fit clients.

When we interviewed Stacy, she mentioned that her webinar title was a big part of its success. It’s pretty hard for “Overcoming Imposter Syndrome for Women Leaders” to attract anyone beyond her best fit clients.

You can see the same thing at work in this post.

The title is clearly visible in her graphic. She kicks off the post with “Ladies.” Overall, it’s easy for the right people to see that this webinar is meant for them.

Before creating your post, ask yourself who you’re trying to attract. Write it specifically for them, and only them.

2. She leads with specific pain points.

I love how the intro digs into problems immediately.

You want an intro that is going to grab your best fit clients and force them to stop scrolling through their feed.

Pain points are one of the most effective mechanisms for pulling that off.

She mentions imposter syndrome right away and then follows it up with limiting beliefs she knows her ideal prospects struggle with after years of coaching them.

Also, notice that Stacy included an early CTA for her webinar.

Not everyone needs to scroll to the bottom to be convinced. Giving people an early option to sign up is smart.

3. She previews the webinar content.

Pain points are an effective way to grab attention and help people understand the webinar is for them, but that won’t be enough to get everyone to sign up.

That’s why I like that Stacy included a small amount of educational content and a tease of the webinar itself.

The nugget about self-affirmation theory is interesting and offers a taste of her perspective and content.

The final sentence then lays out what she’s going to show them during the webinar.

It’s a nice preview for those who need to see a little more before signing up.

4. It can easily be repurposed as shorter posts.

It’s smart to have a mix of both long and short posts when promoting anything on social. Different approaches attract different types of people.

Whether you’re planning to do a webinar soon or not, these are valuable examples to stash away in your swipe file.


(Check out Stacy’s full interview and case study to see how she landed $5,991 in new clients once they were on the webinar).