The first time I tried to start a business I had no clue what a sales funnel was.
It was 2012, I’d just read an article by Tim Ferriss on how to create iPhone apps, and I was sure I could start making $10,000 per month doing the same thing.
One year later, I had two apps under my belt and a balance sheet that looked like this:
- App development cost: $2,000
- Revenue from apps: $615
- Net profit: -$1,385
It didn’t take me long to figure out the problem. Simply adding my apps to Apple’s app store and hoping people would find them hadn’t resulted in the flood of customers I thought it would.
Shocking, right? 🙂
It took two years before I was ready to try my hand at launching something again. During that time, I studied every sales funnel I could find and worked hard on building one that would make selling my next product as easy as possible.
The results? I launched an online course that generated $15,460 in total revenue within a few days.
Key takeaway: if you want your business to grow, it’s tough to find an activity with higher ROI than building a sales funnel.
In this post, I’m going to show you what most articles don’t—practical steps for actually creating and implementing a sales funnel so finding customers no longer feels like pulling teeth.