VIDEO TUTORIAL: How to create a high converting pop-up in 5 minutes

Bryan Harris —  Bryan Harris - July 18th, 2014

Tutorial: Start the 2-part pop-up training series and download 3 editable templates to start growing your list today. (Start the Training )
As I write this I’m sitting in a small two story cottage in Austin, TX.

I’ve been hanging out and working with Noah Kagan and his team at Appsumo all week.

I tend to hole up in my office in Nashville and only come out on Saturdays and Sundays for fresh air. It’s been a nice change of pace to work around other creative people and you know…see other human beings during the day.

Funny story…

We flew in Sunday night and spent the rest of the day touring the city. Afterwards we came to our little 2nd story cottage and crashed. Then somewhere around 4 a.m. on Monday it started.

A rooster commenced crowing or yodeling or whatever male chickens do…at the top of his lungs!

AT 4 AM!

It isn’t like we are off in the stix somewhere we are in a densely populated urban area of Austin (pop. 800,000+).

Anyway, since I’m fairly obsessed with my business and learning everything I can from any source possible, I became intrigued. I did what any sensible person would do and Googled, ‘Why do roosters crow?”

I thought, “maybe there is some super interesting answer that will fascinate me enough to prevent me from strangling the little creature.”

Turns out there is.

Check this out:

“Roosters crow for many reasons including: reacting to a disturbance, reacting to almost any kind of sound (cars, people, other roosters, other animals, etc.), guarding their territory, feeling threatened, a predator is ‘trespassing’ on their territory, or just communicating with other chickens.” (source)

In short, they crow because something triggers them. In our case it is the increasing quantities of light while the sun is rising.

This got me thinking about my post last week on pop-ups.

Most people have a pop-up that is triggered by one thing, time. If you visit one of these website for 3 seconds, you get a pop-up.

But just like the chicken, that’s annoying. It interrupts what you were trying to do (in my case sleeping and in your case reading the website).

There are 7 different ways that I have discovered to trigger pop-ups and none of them involve time or annoying your customers.

You can learn about those methods as well as how to implement them in my free pop-up training course.

After last week’s breakdown of how I collected 1,000 email addresses with a poorly designed pop-up, my buddy Greg emailed me to ask how he could make one for his site.

My first response was: Read the frickin’ blog post.

I didn’t send that.

My actual response was: Let me show you.

That’s when I realized it was a little bit of a pain in the butt to use the swipe file I gave out last week.

So, what I did was turn that swipe file into an editable Keynote template. Then I proceeded to make a pop-up for Greg using all of the strategies that  I laid out last week.

I came up with this pop-up in less than 5 minutes:

The best part is I recorded HOW I made it so you can copy my exact workflow.

It’s super simple to follow.

If you are too lazy to watch the video, here is the gist:

Step 1: Find out what content you’ve ALREADY made that is popular (see Spike Formula)

Step 2: Open the free templates I’m going to give you

Step 3: Pick a template and customize it with the content from Step 1

Step 4: Send it to your developer to install

So, here is the deal. I’ve put together 3 editable templates that allow you easily create your pop-up in less than 5 minutes.

They are a part of the FREE 2-part video training series on how to create a high converting pop-up.

In this this training you’ll learn how to:

  • How to build your email list with a pop-up
  • Behind the scenes look at Videofruit and how I setup my pop-ups
  • The 3 tools that you can use to setup and run your pop-up campaigns
  • Advanced technique called Pop-up Stacking that’ll allow you to continue to get 6-10% opt-in rates
  • You’ll also get a chance to access my personal contractors, swipe files and workflows that I use to run Videofruit

…AND you’ll also get all 3 Keynote and Powerpoint templates for free.

Want it all? Click here to get started.

  • Hey man,

    What made you go with a direct one step pop up vs the bounce exchange kind?

    I love their pop ups, but rarely find any around (apart from quicksprout, kiss metrics and a few other places) and I can only imagine they convert highly.

    • What do you mean by a one-step popup? The one with the “yes” or “no” button?

      • Sorry – Should have explained.

        Your current pop up (the one with the graph) is a straight to the email form version (there’s really just one step they take)

        Have you thought about implementing the two step version (yes or no buttons going into the opt in form)?

        • Gotcha, I have tested them lightly so far. Need to put more traffic to them to really see how they preform verses the one step. Good observation.

          • Cameron Roe

            I would also be interested in seeing how that performs. Would you be using LeadBoxes for that?

  • Surprised.. I expected this to be a course or the templates selling for a small amount.

    • The course and 3 templates are free. You do have an opp to get a premium version at the end for a fee.

  • I’m glad you didn’t send that email. 😉 Let the pop up awesomeness begin!