I’ve been hanging out and working with Noah Kagan and his team at Appsumo all week.
I tend to hole up in my office in Nashville and only come out on Saturdays and Sundays for fresh air. It’s been a nice change of pace to work around other creative people and you know…see other human beings during the day.
We flew in Sunday night and spent the rest of the day touring the city. Afterwards we came to our little 2nd story cottage and crashed. Then somewhere around 4 a.m. on Monday it started.
A rooster commenced crowing or yodeling or whatever male chickens do…at the top of his lungs!
AT 4 AM!
It isn’t like we are off in the stix somewhere we are in a densely populated urban area of Austin (pop. 800,000+).
Anyway, since I’m fairly obsessed with my business and learning everything I can from any source possible, I became intrigued. I did what any sensible person would do and Googled, ‘Why do roosters crow?”
I thought, “maybe there is some super interesting answer that will fascinate me enough to prevent me from strangling the little creature.”
Turns out there is.
Check this out:
In short, they crow because something triggers them. In our case it is the increasing quantities of light while the sun is rising.
This got me thinking about my post last week on pop-ups.
Most people have a pop-up that is triggered by one thing, time. If you visit one of these website for 3 seconds, you get a pop-up.
But just like the chicken, that’s annoying. It interrupts what you were trying to do (in my case sleeping and in your case reading the website).
There are 7 different ways that I have discovered to trigger pop-ups and none of them involve time or annoying your customers.
After last week’s breakdown of how I collected 1,000 email addresses with a poorly designed pop-up, my buddy Greg emailed me to ask how he could make one for his site.
My first response was: Read the frickin’ blog post.
I didn’t send that.
My actual response was: Let me show you.
That’s when I realized it was a little bit of a pain in the butt to use the swipe file I gave out last week.
So, what I did was turn that swipe file into an editable Keynote template. Then I proceeded to make a pop-up for Greg using all of the strategies that I laid out last week.
I came up with this pop-up in less than 5 minutes:
The best part is I recorded HOW I made it so you can copy my exact workflow.
It’s super simple to follow.
If you are too lazy to watch the video, here is the gist:
Step 1: Find out what content you’ve ALREADY made that is popular (see Spike Formula)
Step 2: Open the free templates I’m going to give you
Step 3: Pick a template and customize it with the content from Step 1
Step 4: Send it to your developer to install
So, here is the deal. I’ve put together 3 editable templates that allow you easily create your pop-up in less than 5 minutes.
They are a part of the FREE 2-part video training series on how to create a high converting pop-up.
In this this training you’ll learn how to:
- How to build your email list with a pop-up
- Behind the scenes look at Videofruit and how I setup my pop-ups
- The 3 tools that you can use to setup and run your pop-up campaigns
- Advanced technique called Pop-up Stacking that’ll allow you to continue to get 6-10% opt-in rates
- You’ll also get a chance to access my personal contractors, swipe files and workflows that I use to run Videofruit
…AND you’ll also get all 3 Keynote and Powerpoint templates for free.
Want it all? Click here to get started.