Last week I started an experiment. I setup a 3-step funnel that led my readers from a blog post, through a free course and ended with a pitch for a new product.
Here is my way over complicated whiteboard drawing of how it works.
The funnel itself is a topic for another day. Today’s topic is writing better emails.
Last week I showed you a quick example of how rearranging a few words can make a big difference in how your customers interact with you. In that example our email subscription rate increased by 500% with a few tweaks to the copy.
That’s fun and all but the bigger questions is, “How do you know what tweaks to make?”
In my mind there are 3 potential options:
- Option 1: Start at ground zero. Try a bunch of stuff. Keep what works. Keep trying over and over again. Eventually you’ll figure it out, but it will take a long time.
- Option 2: Read a bunch of copywriting books. You’ll get a lot better. But it’ll still take a long time. I even gave you a list of books to read last week.
- Option 3: The shortcut. Examine what people who have been doing Option 1 & 2 for a long time are doing in their business. Copy their frameworks and use them. Test them. Keep testing.
I LOVE Option 3. Instead of having to go to the very end of the ‘learn how to write’ line, you get to skip to the front.
You get to benefit from all of the collective experience of guys like Noah Kagan, Joanna Wiebe and Ramit Sethi.
And the best part? You have unknowingly been collecting all of their frameworks and writing for the past 2 years.
You just need to know how to access it and use it.
I’ll show you how 🙂
How to access all of their best writing instantly
As I was putting together the sales funnel I mentioned above, it hit me that my excessive email hoarding was finally going to pay off for me.
See – I never delete emails. Ever. I just archive them.
So, when I did a quick Gmail search for “howdy@appsumo.com” (the sending email address for all Appsumo emails) it produced all 611 emails that Noah and Anton have written over the last 30+ months.
Which means….I immediately had at my disposal a freakin’ treasure trove of emails to learn from, model and study.
And I did.
I immediately applied the email structure used in this email and split tested it against my own email in the new funnel.
The people who got the Appsumo framework email converted at a 25% higher rate than those who recieved my own (crappy) email.
Think about that.
One old dusty Appsumo email from 2 months ago made me $1,600.
NUUUUTS!
So, I went to Gmail and immediately setup a label system that automatically sorts and categorizes emails from specific senders. That enables me to easily find ‘starting points’ for future emais, calls to action, subject lines, headlines or stories.
Instead of starting from scratch, I start with the framework from one of these PROVEN emails.
This is what my system looks like:
With Gmail this can easily be done with labels and filters. Other email systems work differently.
A quick Google search will show you how to physically set it up for your program (it’s not too complicated).
Moral of the story: Save your emails. Categorize all of the good emails you get and study them and use their frameworks when you go to write your own.
Or..You could just get my entire email series swipe file
Announcement: I’m going to be making all of my saved and sorted emails available to you on August 1st. Literally 100’s of emails that you can model and reverse engineer for your exact industry and product.
Just like I copied Anton’s framework in the Appsumo email and made $1,600. You can do the exact same thing.
If you want to be notified when this goes live, enter your email address here and I’ll shoot you an email when I announce it.