Get more people to join your email newsletter by… asking them

Bryan Harris —  Bryan Harris - September 23rd, 2015

Want more people to join your email newsletter?

Ask them. ๐Ÿ™‚

Last night I was sitting on the couch, watching TV and checking Twitter when I saw something that made me feel really silly.

I’m always trying to devise new ways to grow my list. New apps, tips, tricks and techniques.

And then I saw this…

Sometimes Iย try to be too clever.

Before you worry about content upgrades, optimizing pop-ups and getting fancy with Nerdy Data ask yourself this question: “Have I asked the people I already know to join my list?”

If not, log out of your LeadPages account, shut down this blog post and go do that now.

Take care of the fundamentals before you start trying to implementย the advanced stuff.

Need some help getting started?

Here are three Twitter scripts you can use to get people to join your list

Script #1: The Tease
Shooting an email to [insert name of your site here]ย subscribers tomorrow about the [insert topic of your email]ย . Get on the list here!ย [insert link to your landing page]

Here is an example of this in action:


Script #2: The Direct Ask
Go subscribe to my newsletter: [insert link]ย 

Here is an example of this in action:


Script #3: The Series
My new 8-part blog series is epic! Learn how to [insert your topic] Get it here: [insert link]ย 

Here is an example of this in action:


Update: Results of Asking People

Earlier this week I hosted a workshop with my friend Jeff Goins.

On the workshop I challenged everyone to go invite 200 people to join their list. Just straight up ask them.




Random people on Twitter.

Whoever you could find. Just ask them.

The results blew me away.

2 people got more than 200 subscribers in less than 24 hours.

What’s keeping you form doing the same thing? By this time tomorrow you could have more than 200 subscirbers on your list.

What can you do with 200 subscribers?

My friend and 10ksubs student John Meese built a list of just over 200 subscribers, launched a product to his list and did just over $10,000 in sales.

Now. Stop reading blogย posts and get to work!

What do you need to do?

Step 1: Copy these three scripts right now.

Step 2: Plug them into your Twitter account. Press Tweet.

Step 3: Watch your list grow immediately.

Step 4: Go take this free class to learn the next steps.

Get over the fear of asking your friends and family to join your list. Those are your best leads because they are the most likely to tell their friends about you.

Suck it up. And ask. ๐Ÿ™‚

  • bwaard

    Keep it simple stupid!

    It’s funny how we always look for the harder, more complicated way to do things.

    • Blake Frazier

      Hey, don’t call Bryan stupid.

      • Blake am sure he didn’t mean it that way.

  • Twitter even has a lead tool that automatically fills in the users information for them so they can one-click opt-in to your list…they are called Twitter Lead Generation Cards –

  • Haha. I love Will’s approach.

    In college, I imagine Will was the guy who would walk right up to girls and ask them out. Meanwhile, his friends were thinking of elaborate, over-the-top schemes…

    “What if we paid the janitor $5 to turn off the electricity so we’d be stuck in the elevator with those girls for an hour? I bet we could score dates then!”


    • Ha! Keep imagining, Kevin…because that definitely wasn’t me.

      Now, sending out a tweet like that seems so insignificant and like no big deal, but six or seven years ago there would’ve been no way I would do that. It took several years (and several failed blogs) before I finally got over it.

  • I love this.

  • Sue Anne Dunlevie

    Love it, Bryan! Never thought of it either.

    Thanks for sharing. Putting it in action.

  • This is so true, I got over 150 subscribers yesterday in a 24 hr period by asking. The only difference was the personal touch was the key. I physically messaged and text my friends and family to join. That’s the best way to start! Personally ask!

  • So simple, yet overlooked so many times. Thanks for the reminder!

  • Something I want to point out is not appearing desperate. I realized this during the #listchallenge this week. I didn’t tweet I had a super cool product to offer, but came off as if I were begging people to join. Not cool. Recognize your value and own it.

  • Tim Lambros

    Excellent point! Thanks for helping me to not overlook simplicity.

  • Bryan, this is epic. ๐Ÿ™‚

  • Thanks for the shoutout, Bryan! Totally agree with this post. I’ve found I get the best results for my list and business growth when I consistently do three simple things:

    Tell: When you publish something new, tell the people you think it will be relevant to. Mention someone in the post? Shoot them an email with a link. I did that with the first Copygrad post I ever wrote and it resulted in Seth Godin leaving a comment on it. Which is still shocking to me.

    Ask: Want people on your list? Ask them to sign up. Want to write a valuable post for someone else’s blog? Ask them (as long as you’ve done your homework first).

    Give: Want to get your first consulting client? Stop waiting for someone to walk up with a stack of cash in hand. Just start offering people help when you see you can offer it. Create value, and value will find you.

    The key of course to all of this is what I said earlier: consistency. Don’t just try one of these every now and then. Make them part of your routine. Over time, the results will snowball and awesome things you never expect can start to happen.

  • romanbruni

    wonderful ‘join mailist by asking…’ grazie !

  • Wow. This is great. Funny – I’m actually building a blog site with Will’s old Leadpages template.
    (Best to have a nice transparent-background profile pic, though)

  • haha its the simplest things that i miss ๐Ÿ˜€ things like this make me laugh at myself ๐Ÿ˜€

  • Is there a phobia for asking? Because I think I have it. :/ Geeez.

    Ok let me try it here then..

    Hi guys, I’m launching my first ever ebook on POWERFUL LIFE QUOTES next week and will be sending out exclusive FREE copies to my blog subscribers. Join the list here ๐Ÿ™‚

  • My friend told me a cool story once. It was about this kid he knew in High School who would always ask people for money. One day, my friend decided to turn the table on him. Instead of giving the kid a dollar, the kid pulled out a fat stack of cash.

    My friend told me he learned something powerful that day. You don’t get anything without asking.

  • Nice post. Made me laugh. Simplicity works wonders but many people lose it at some point because of information overload.

    • Exactly. When was the last time YOU asked? Go do it right now

  • I learned this in Direct Sales, but put it aside. KISS (bwarrd is right)

  • I like the two tweets with the Twitter cards in them. The pictures make the call to action stand out more, increasing the chances of a sign-up.

  • Hey Bryan ๐Ÿ™‚ This is awesomeness 3.0! I’ll get to work on this. But I was thinking, do you really just wanna have anybody on your list? I would do this anyway now, since my list is small. To get it buildt, and rather have people sign out later if they dont fit the content I provide.

    • Paul

      Good way to lose friends.

      Might work for you pushy yanks who get in people’s faces all the time, but Downunder folks don’t take kindly to having random bullshit shoved down their throats.

      • Actually, I have stopped asking closer friends to join my newsletter, unless they really want and like what I’m offering and work with.

      • = limiting belief + excuse for inaction (with a dose of righteous indignation)

      • Paul I challenge you. Text one of your closest friends. Tell them this…

        Hey [friends name]. I’m starting a weekly newsletter thing where I send out tip and things I’ve learned about [whatever your topic is]. I think you’d dig it. Want in?

        Send it. Take a screenshot. Send it to me at

    • Do you want “just anybody” no absolutely not. Do you want the people that know, like and trust you already. People that want to support you. People that are excited about what you do and will tell their friends about it (even if they aren’t the perfect fit for your end product themselves) absolutely. You always want those people.

  • Bryan…. First time commenter! Love this one.

    Your approach to this is quite interesting: Am off to my Twitter account ๐Ÿ™‚

    Will keep you posted.

  • I think the problem some of us are struggling with are finding the RIGHT people to ask. What’s the point of asking my mom to join my newsletter if she’s 1) not going to read it, 2) not even relevant to my brand?

    • Bruce Baker

      Hi Kevin.
      Why sign your mom up? Because she’ll tell her friends. And they won’t read it or understand either. But they’ll mention it to their sons & daughters. (Maybe along the lines of “Shirley told me the other day that her son Kevin started some business thing on the internet. Something about women’s lacrosse or, oh, I don’t know. He asked her to subscribe to a newsletter or something. And mention it to her friends.

      “I don’t understand these web things…but you do. If that’s how people are making money these days, maybe you could do it too. I wrote down the…website? You could take a look at it…”

      And THE KIDS will get it. And some of them will be interested. Or at least mention, repost or retweet to others. And it’s some of THEM (and their friends) who will be a fit for your message.

      And I just stumbled on this five minutes ago. So I haven’t read the email swipes. Yet. But to those who say they wouldn’t want to push it on their friends… It comes down to your friendship equation.

      You’re not asking them cuz they’re into macaws, or women’s lacrosse (or whatever). You’re asking them because they care about you and would do a little thing to help you out. And even if they aren’t your market, they’d probably pass it on to their circles. (Unless you’ve already asked them to check out sites, meetings, videos…and burnt your bridge with them. That equation is not peachy.)

  • Bruce Baker

    How about this tweak…? Print up some mini flyers or even biz cards with your personal message. Give a few to each friend. Say along with it that, “hey, this may or may not be for you.

    “If so, great. But even if not, I’d appreciate it if you’d share it. On your wall…or just by passing one of these on to a friend or five who might want to check it out. Or maybe on your bulletin board at work?

    “Thanks man. Let me know if I can do something like this for YOU some time. Now…let’s get that beer, okay?”

    With 100 flyers (2 or 4 per page, then cut) or 500 cards, you can set yourself a quota or goal. 25 people today (or this weekend or whatever). 4 flyers each (spares for their friends). That’s 100 flyers. Or target 100 sets of 5 cards given out. Or 125 x 4.