Uncategorized Published October 1, 2014

The “Double Reverse” Launch: How One Month made $15,000 in 24 hours

9th grade.

That was when I took my first programming class.

14 year old Bryan was bored out of his mind and retained exactly ZERO knowledge from that class.

Then 2 years ago when I decided to make my first web app I immediately regretted not paying attention. I had to hire a developer that could build it for me.

That cost $2,000. Ugh.

Over the last 2 weeks, you’ve been learning about launch sequences. If you’re like me and haven’t been paying close attention, consider this your $2,000 moment.

STOP WHAT YOU ARE DOING AND PAY ATTENTION.

Today we’re taking a look at a launch sequence put together by One Month.

One Month is a small startup that trains programmers with 30-day focused courses. Their flagship program is One Month Rails. Naturally they charge for these courses and they do extremely well with the model.

A few weeks ago I noticed they were launch a new program called One Month Stripe. So, I started paying attention to HOW they were launching it.

Check out their email sequence.

I jumped on the horn with their head of marketing the morning after the launch and we broke down the entire process.

Today you are getting two things:

  1. Full breakdown of the One Month Strip Launch. Including emails and analysis.
  2. Behind the scenes interview with the One Month head of marketing.

Ready to go?

Oh!

One thing I forgot to tell you. Remember how Nathan Barry made $16,000 in 72 hours?

One Month did $15,000 in 24 hours with this launch.

Lets jump in.

Bryan Harris