That was when I took my first programming class.
14-year-old Bryan was bored out of his mind and retained exactly ZERO knowledge from that class.
Then 2 years ago when I decided to make my first web app I immediately regretted not paying attention. I had to hire a developer who could build it for me. That cost $2,000. Ugh.
Over the last 2 weeks, you’ve been learning about launch sequences. If you’re like me and haven’t been paying close attention, consider this your $2,000 moment.
STOP WHAT YOU ARE DOING AND PAY ATTENTION.
I made a quick 1-minute video to catch you up. Click here to watch it.
Today we’re taking a look at a launch sequence put together by One Month.
One Month is a small startup that teaches people like you and me how to program. Their flagship program is One Month Rails.
A few weeks ago I noticed they were launching a new program, One Month Stripe. So, I started documenting their launch sequence.
Check it out.
I jumped on the horn with their head of marketing the morning after the launch and we broke down the entire process.
Today you are getting two things:
- Full breakdown of the One Month Strip Launch, including emails and analysis.
- Behind-the-scenes interview with the One Month head of marketing.
Ready to go?
One thing I forgot to tell you. Remember how Nathan Barry made $16,000 in 72 hours?
One Month did $15,000 in 24 hours with this launch.
Let’s jump in.
How to launch with a small list
Every time I hear someone’s launch numbers I’m blown away.
“List of 18,000 makes $16,000 in 72 hours”
“List of 15,000 makes $15,000 in 24 hours”
The fact that you can press send on an email and make that kind of money is just unreal.
What if you don’t have a big list? Can you make money with a small list?
What if you only have 5,000 subscribers? 2,000? 1,000? 500?
Friday, I’m going to introduce you to the launch sequence that I used to launch a $40,000 product with a 1,200-person list.
Also, we’ll be having a special guest on the blog. His name MIGHT rhyme with Ramit Sethi. Or not. You’ll just have to come and find out. 🙂
PS: Friday, I’ll also be giving you the first look at my new product, The Vault. It is the “secret weapon” I’ve used to grow Videofruit over the last 14 months. More on that Friday too.