There is a popular pricing formula that coaches and course creators often use to figure out how much to charge…
Vertical Experiment: How to 10x the Potency of Your Emails and Ads
Many companies have done this, I never have… Attack verticals! Here is what I mean: Identify your best fit clients…
Product Idea: $5 Facebook Group
Ran across an incredibly simple yet brilliant product today. Here is the gist: Name: Facebook Ad Creatives Only How it…
Tool Thinking Vs. Problem Thinking: The 2 Ways to Think About Your Business
There are 2 ways to think about your business: Tool Thinking Problem Thinking Tool Thinking is dangerous and backwards. Short…
Business Idea: An Online Course You Can Start + Scale in 30 Days
Want a bulletproof idea for a profitable online course? One you could create and start selling in the next 30…
Introducing the Growth Tools $100 Million Growth Counter
Every business needs a number. I’m talking about the one metric that you can look at and think, If I make…
My 5-Step Marketing Plan for a Friend’s Non-Profit
A few weeks back, a friend approached me with a marketing challenge: He and his wife were starting a non-profit…
11-star experience
Ever done an 11-star experience exercise? If you want to give your customers an experience so remarkable they can’t help…
How to Validate Any Product Idea
I love validating products. No matter how big or small they are, there’s something magical about knowing you’re building something people will…
Rent vs. Own
You can either rent or own your business. Own: Build your own platform Rent: Build on top of someone else’s (Facebook, YouTube,…