Three things happened after you read that story….
FIRST, you got really excited.
THEN, you went out and attempted to replicate what Jonathan did.
FINALLY, you realized you sucked at it: this wasn’t a magic bullet…
..and (just like everything else in life) you would have to keep practicing.
You aren’t alone.
I’ve personally mentored a handful of Videofruit readers over the past year to help them follow the same path as Jonathan.
What I’ve found is there are three main roadblocks that you immediately run into when implementing this formula.
Roadblock #1: You can’t find the email address of the person you want to pitch.
Roadblock #2: You completely skip building relationships with your prospects.
Roadblock #3: Your pitch sucks.
Last week we started tackling each of these roadblocks.
(Note: If you haven’t read the first post in this series, go do that now.)
I showed you how to quickly find the email of nearly any major influencer online.
And I left you with three action items…
Action Item #1: Pick the service you will offer.
Action Item #2: Make a list of 10 people you would like to work with.
Action Item #3: Subscribe to each prospect’s newsletter.
Did you do that?
If not, stop reading and go do that now.
If you did, good work!
You’re ready to move to the next step.
How to go from a free newsletter subscriber to a paid contractor for any blogger
Meeting and getting to work with your online mentors is a blast.
I’ve been able to work with people like Michael Hyatt, Jeff Goins and Noah Kagan.
It pays well. They are great people. AND you get to learn a ton from them.
You can’t go from some random dude to trying to close a sale the first time you talk to someone.
You have to build a relationship first.
Most people who fail when implementing the Santa Claus Formula skip this step entirely.
Let me ask you this…
What would happen if you proposed to a girl on the first date?
(Don’t lie: you’ve at least thought about doing this at some point.)
So, how do you build relationships with your prospects before you pitch them?
One of the quickest ways is to listen to the teaching of your prospect, execute that teaching and then report back to them with the results of your work.
Let me give you an example…
Let’s say you wanted to work with Derek Halpern from Social Triggers.
(FYI: Don’t start spamming Derek or I’ll personally knock you over the head.)
If you followed the action items from last week, you would have subscribed to his newsletter and received this email a few days ago.
Remember, your goal is to build a relationship with Derek first.
The best way to do that is to take his teaching, execute it and report back with your results.
How can you do that with this email?
Here are the 5 steps I would take:
Step 1: Read the blog post and take notes.
Step 2: After doing that, realize the point of the post is to encourage you to say no to more stuff to give you time to focus on the important things.
Step 3: Look at your calendar and find 3 things you can immediately remove from it.
Step 4: Cancel all three of those things.
Step 5: Wait until the end of the week, email Derek and tell him how good that felt and what you were able to do with your extra time.
This is the email I would write to him…
Why does this work so well?
99.99% of people who follow Derek NEVER implement anything he teaches.
And that is extremely frustrating.
Most emails that influencers get are complaints, refund requests and just stupid people with long-winded questions and poorly-thought-out responses.
That junk gets old.
You know what doesn’t get old?
Hearing from readers who “get it.”
People who aren’t just window shopping and chasing after the latest fad.
What EVERY influencer wants are readers who actually implement what they teach.
Want to stand out? Want to build a relationship with ANYONE?
Be the person who executes.
Here are your action items for this week.
(Note: If you haven’t completed your action items for last week, go do that now.)
Action Item #1: Go through the emails you’ve received from each of your 10 prospects.
Action Item #2: Identify one thing that you’ve learned from each person. Go implement that thing. (It can be big or small. Don’t over-think this step)
Action Item #3: Hit reply on the email where they taught that thing and tell them: 1) Thank you! 2) Give them your results.
Get to work!
PS: What service did you pick to offer? Share it in the comments below!