How to get to know any professional blogger (3 actionable steps)

Bryan Harris —  Bryan Harris - March 27th, 2015

Hearing the stories of Jonathan and Devesh over the last few weeks has been extremely motivating for me.

Two regular dudes.

Both hustling hard.

And both breaking through online by following the Santa Claus formula.

But here is the rub…

Many of you have tried to do the same thing and have completely failed.

I’ve noticed three specific failure points:

#1. You can’t find the email addresses of the people you want to pitch.

#2: You completely skip building relationships with your prospects.

#3. Your pitch sucks.

Over the next few weeks you’re going to learn how to fix all three of these problems.

This week I’m going to show you the simplest way to find the email addresses of major influencers and how to start building a relationship with them.

How to find any influencer’s email address (in under 90 seconds)

Before you are able to pitch someone, you have to be able to contact them. Email is the best way to do that.

But there are two problems with email:

Problem #1: Getting their actual email address

Problem #2: Getting them to respond to the email you send

Ready for the solution?

Here is what you need to do…

Join their email list and reply with your pitch to the first blog post you get.

That’s it.

Want to pitch me? 

Step #1: Subscribe to my newsletter.

Step #2: Reply to the first email I send.

Want to pitch Neil Patel?

Step #1: Subscribe to his newsletter.

Step #2: Reply to the first email he sends you.

DON’T BE A SPAM-SENDING JERK

You’d be surprised how effective this technique is. The email I sent to Neil resulted in over $30,000 of work with his company KISSmetrics.

But you’re not going to get results like that by being a spam-sending jerk.

What is a spam-sending jerk?

Spam-sending jerks send one-line emails pitching their services.

Spam-sending jerks think only about themselves.

Spam-sending jerks ask a large open-ended question to their prospects and get their email deleted.

How to send emails that create friends and don’t make people hate you

Raise your right hand and repeat after me..

I…

Will not…

Be a spam-sending jerk.

Here are three things to do to avoid being a spam-sending jerk.

Tip #1: Don’t send lazy emails.

Don’t ask people to give you “feedback” on your blog post, app, idea or anything else. Ever.

Asking for “feedback” is lazy.

In fact, asking for anything in your first email is lazy and self-centered.

Tip #2: Don’t ask for anything.

The typical email I get asks me for specific advice. Asking for advice isn’t bad.

But if your goal is to get someone to hire you, the better approach is to start your relationship with a give instead.

(More on this next week.)

Tip #3: Be patient.

The mistake I see the most is being overly aggressive.

Wait at least 3 days between the time you pitch and the follow-up.

Sending an email every day for 5 days straight will get you ignored. Hated. And blacklisted.

Action Items

The goal of this lesson is to find your prospect’s email address and start the relationship-building process.

Your homework is threefold…

Action Item #1: Pick your service (if you haven’t already).

Action Item #2: Make a list of 10 people you would like to work with.

Action Item #3: Subscribe to each prospect’s newsletter.

Then next week I’ll help you write your first email to your prospect. And we’re going to get started on your first pitch.

Don’t skip ahead though.

Work on the three action items above for the next 7 days.

Ready. Set. Go.

  • Works like a charm Brian!

    I discovered this weeks ago and have emails from you, Niel, and Noah to prove it.

    In fact, a sales person yesterday contacted me through my first newsletter. We already have a meeting setup for next Tuesday, and I’ll probably be sending them some business.

  • Huw

    Thanks for your help Bryan, great content as always.

    I’ve just finished putting together my list of 10 people / businesses that I’d like to work with.

    I’m targeting Ecommerce businesses for my service. Would you still recommend replying to their newsletter and then trying to find a personal email if they don’t reply within a week after follow up? (Because they might not be the decision maker.)

    Thanks,

    Huw.

    • Follow the steps above 🙂

    • Hey Huw,

      I think this method would be a great start. But what I’ve found (I sell realtors websites) is that one email is just the tip of the iceberg.

      I used to try and sell my websites to realtors via an autoresponder/squeeze page. This had minimal results.

      Then, I added a chatbox to my website, and I had better results.

      Then, I took down all pricing and made people fill out leadboxes giving me their contact information. I would then email the leads and sometimes call them. This yielded better results.

      Then, I learned I sell more if I call right away and use email as a followup measure.

      Now, when I get a lead, I follow up instantly with a call, text message, and email. I also follow up with these people everyday for a week. My sales have grown by a factor of 5X from all these changes.

      What I’ve learned is that people aren’t ‘ignoring’ you or your emails. (Assuming you aren’t a spammer here…) They are simply too busy. They don’t have time to take your call even if they want too. So, the money ends up being in the follow-up.

      • Boni Satani

        that’s a great piece of advice.

  • What happens if the the website isn’t a persons website and companies website? Surely the newsletter fro these sites wouldn’t be emailed from a decision maker rather an email address that has been created for the Newsletter?

    • Great question. This is definitely geared more towards professional bloggers.

      However, for ideas on how to find the emails of the right person at bigger companies checkout this post…

      blog.videofruit.com/vacuum

  • Impeccable timing with this post, Bryan. It’s like you’re a mind reader 🙂 I’ve pitched my services three times but have yet to land anyone (I made a video like Davesh). Been following up with them but all I get are crickets. Batting 0-3 so far.

    I’ll wait for the follow up posts to this series to see if there’s something I’m missing because Jonathan and Davesh made it look easy. Which makes me doubt myself and this whole online biz thing. Because if I didn’t already have a full time job, I’d be screwed!

    Thanks for the great info and for challenging us to step and step out.

    Have a great weekend.

    • Interesting take Carlos. Funny thing is, I’ve felt like that for the longest time “Forget it, I can’t do this, I’m not cut out for it, etc.”0-3 is not bad, just means something isn’t resonating yet, your target or your gift to them. Perhaps try going for an easier win: small but really good gift to a less busy/famous person.

      • …or maybe you just need to keep at it. 3 = not much. Small sample size.
        Keep grinding.

        • True. Will do — and y’all will know when I land one! 🙂

      • Thanks Devesh, I may try that angle as well.

    • Call me Ms. Cleo

      • Thanks, Tyler! This is a good interview with Noah. Hadn’t seen it before and there’s some great advice we can all take from him in this vid.

  • Mustafa Khundmiri

    Hey Brian, I’ve been using the above method to find emails and connect to influencers since the past few years. And trust me, it totally totally works, as long you’re smart enough to send a meaningful message and avoid spamming. Thanks for all the great, actionable content! You rock 😀

  • Sue Anne Dunlevie

    I so appreciate you making your readers take an oath against spammy emails!

    I get pitched multiple times a day and it’s always a pleasure to read an email similar to the ones that Michele and you sent.

    Keep giving out the great advice, Bryan!
    Sue

    • I know exactly what you mean. I’ll be posting some of those as examples of what NOT to do.

      • Sue Anne Dunlevie

        Awesome! Let me know if you need any samples 🙂

        Sue

  • Love your action steps Brian.
    Excited for your blog post about the pitch and follow up emails. My propescts say “Yes!” But when I reply with price options, it’s slower going.
    I think I need to “test” my service with more prospects.

    • The pitch is only part of it. Got to be able to successfully negotiate through to the sale.

      • So how do we convey the value of our service to prevent our client from getting the service from someone else or outsourcing it by himself (asked this in another post, but got no feedback, cheers)?

        • Marlon, have you tried going to higher tier clients or trying a different price with existing clients? For your first gig or two, it can be worth it to take a price cut (strategically and temporarily) to get experience and a case study.

    • Yep, I got stuck at the same point. My prospects were all impressed by my pitch, too, but once I mention my price it’s a dead end.

  • Guest

    Thanks, Brian – this is brilliant (as always).

    –Brian

  • Fact & Fitness

    Thanks, Bryan – this is brilliant (as always).

    –Brian

  • Another awesome post bryan – I always have trouble picking who I want to work with. I never know how big (or small) to go with the person. Confidence is stopping me from asking people like neil patel and bryan dean, but the people that I do think I can approach with my service may not have the funds to pay for it. Thoughts on how to get out of this spot?

  • Mitesh

    Bryan,

    As usual great post. The hardest thing with this is writing the report of the work that you’re going to be offering as a service. The hurdle I’m struggling with my service keyword research and I’m targeting Neil Patel who is a pro so I’m a bit unsure of what to do.

    I’ve already analysed his website and collected the keywords he’s using to get traffic and compiled it into a keyword report but it’s the next bit I’m stuck on.

  • Awesome article – simple yet sometimes definitely overlooked!

    As a huge side note – Will you ever be covering how you do the backend stuff with your content upgrades (tagging, segmenting, membership set up etc) with infusionsoft/ontraport

    • Also will you still be putting out the case study on the reader who used “The Bullet Hook” or did I imagine that?

  • Fitter Biz Profits

    Hey Bryan, went through this info about 1 month ago and finally implemented it last week, got our list of 10 together but only got 2 email videos off and had 1 contact us back the same day and book in a chat with us and waiting for our proposal back to them. Process still needs to be refined to get them onto our email list somehow but can see the power in this, the prospect was blown away with the personalised video 🙂 Will let you know how this ends up. Tamra

  • That’s a pretty neat advice @bharris007:disqus.. I have been on the side of receiving such emails but never thought of using it for building relations with people I want to connect to… Lets see how it goes from here 🙂

  • Thanks for caring and sharing. It is wonderful when people understand there is plenty of success to go around for all. The more we help other people, the more they are willing to help us in some way.
    Judy Helm Wright

  • Shana Haynie

    Thanks for the tips Bryan.

    I’ve just started doing outreach for a blog that I’ve launched with a friend. It is a little tough because our content is kind of an intersection between to very separate concepts (nutrition and partying), and she’s the main face of the blog since it’s her personal blog. (I’m just the marketer behind the scenes….), but it is a semi-new process for me and we haven’t found a ton of success with the outreach yet, so I’m glad for the ideas. Definitely going to do the subscribe and reply.

    Thanks again!

  • That’s a pretty neat advice Bryan Harris.. I have been on the side of receiving such emails but never thought of using it for building relations with people I want to connect to… Lets see how it goes from here 🙂
    https://www.lokerjobindo.com