You walk up to a fruit stand. Two people are selling apples.

Booth A has a basket of 5 apples and it costs $5.

Booth B has a basket of 3 apples and it costs $5.

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Which one would you buy?

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The last two weeks we’ve done an exhaustive review of two different email services, ConvertKit and Drip. But something interesting caught my eye about those two services and I want to pause our review series to share it today.

Drip has more features than ConvertKit.

But they cost practically the same.

If a product has better features and nearly identical pricing as a competitor, it seems like a foregone conclusion that everyone would buy the one with better features.

If that’s the case, then why has ConvertKit grown at an average of 25%+ per month for the last 24 months (source).

 

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What gives? Why are more people buying ConvertKit?

In this week’s article you’ll find out the answer to that question. You’ll get a behind-the-scenes look at the lethal marketing strategy that has fueled ConvertKit’s success.

That strategy has been the #1 factor in revenue growing from a few thousand dollars a month…

Every year around Christmas the same things happen…

1. It’s December 12th-ish.
2. I realize I’m supposed to buy my mother-in-law something.
3. I panic.

Then I spend hours over-analyzing what to get.

I wish someone would just tell me what to buy! That would make life so much easier. The problem is that buying good gifts take effort.

Picking an email service provider is the same way.

There are 100s of services you could use. Trying to figure out which one is the best is a gigantic pain in the butt.

What makes it worse is that everyone you follow online is hawking a different service as “the best email system ever made.” And the funny part is, most of them have never used the service they are selling you.

So we’ve solved this problem.

What we’ve done is this:

  1. Spent 2 months reviewing the 6 major email marketing services.
  2. Wrote an extremely detailed review of each service.
  3. Summarized our findings into a short 500-word summary of each service.

Each review includes an answer to these 5 questions:

Question #1: What are some of the funnest features?
Question #2: How much does it cost?
Question #3: How does it work?
Question #4: Will it do the things I need it to do or will I have to hack a bunch of crap together to make it work for me?
Question #5: What does it suck at doing and should I still use it?

Ready to jump in?

All 6 reviews are linked below…

1. ConvertKit Review
2. Drip Review
3. ActiveCampaign Review
4. MailChimp Review
5. AWeber Review
6. Infusionsoft Review

PS: Do you want me to review an email marketing service that isn’t listed above? If so, leave it in the comment section below and in our next update I’ll take a deep dive into your service.

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MailChimp is the most popular email service on the market.

But is it popular because it’s good or is it popular because it was one of the first to market?

Good question!

In this comprehensive review I’ll give you an unbiased review of MailChimp and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of MailChimp?

Cool Feature #1: Free account up to 2,000 subscribers

The single best feature of MailChimp is its Forever Free plan.

If you have less than 2,000 subscribers and send less than 12,000 emails, you don’t have to pay anything. This is great for people just starting out.

No other major ESP comes close to a plan like this.

Cool Feature #2: Easily run Facebook ads to your list and look-a-likes of your list.

At first, I thought this was a silly bolt-on feature. But then I watched their explainer video. I was really surprised and immediately wanted it.

Infusionsoft has a reputation as one of the most powerful email marketing platforms on the market.

It also has the reputation of being extremely confusing to use.

But what’s the truth?

In this comprehensive review I’ll give you an unbiased review of Infusionsoft and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of Infusionsoft?

Cool Feature #1: Awesome visual automation builder

The coolest thing about Infusionsoft is their visual campaign builder.

This is where you set up all your automations.

It’s more powerful, fluid and flexible than anything else I’ve seen. And there really isn’t a close second.

Here is what it looks like:

We’ll go more in depth with the builder in the video reviews below.

Cool Feature #2: Huge 3rd-party marketplace for 3rd-party apps 

One of the core things I look for in an ESP is a large ecosystem that has built up around the app.

An ecosystem looks like: A) integrations with all major and many minor 3rd-party software; B) a large base of contractors who specialize in helping people run their ESP (even if this isn’t a current need, it will be in your business at some point, and having a pool of people familiar with the software makes the process of finding someone so much easier); and C) a large 3rd-party marketplace of apps that people have built to add on non-core functionality to the ESP.

Infusionsoft excels in all three areas.

(This is also why I tend to shy away from newer ESPs, because this ecosystem takes time to develop.)

Specifically, their marketplace is amazing.

For anything the app won’t do, stock can be found in the marketplace.

Example…

Drip is one of the newest email marketing platforms on the market.

It has quickly built a reputation of being one of the most advanced and user friendly as well.

But should you use it?

In this comprehensive review I’ll give you an unbiased review of Drip and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of Drip?

Cool Feature #1: Email sequence blueprints

This feature is really cool! It grabbed my attention within 5 minutes of logging into the app.

Every ESP allows you to create email sequences. That’s standard stuff. But Drip goes a step further and gives you 11 different blueprints to chose from when creating your sequences.

This is how it works:

  1. Chose a blueprint.
  2. Press Install.
  3. Drip sets up the email sequence for you.
  4. You tweak the emails.
  5. Done.

This is a great idea and stellar execution.

It takes a formerly frustrating and time-consuming task and makes it brain-dead simple to do.

ConvertKit has a poor-man’s version of this feature, if you’ll remember. The way Drip has built theirs is awesome.

Cool Feature #2: Resend to un-opens with split testing

AWeber is one of the oldest and best-known email services on the market.

Should you use it?

In this comprehensive review I’ll give you an unbiased review of AWeber and show you what it’s good at and where it falls short.

Part 1: What are some of the funnest features of AWeber?

Cool Feature #1: Incredible customer support

The single best part of AWeber is their support.

They blow everyone else away with quality, speed and options.

First off, they have telephone support 12 hours per day, 5 days per week!

This is awesome!

Just call 877-293-2371 and they’ll help you. I did and got my questions answered super quick. 

Second, they have live chat.

I found it to be fast and knowledgeable as well.

Live chat is available Monday through Friday 8 AM to 8 PM EST and Saturday and Sunday 9 AM to 5 PM EST.

Last, they have email support, which has super-quick response times as well.

Cool Feature #2: Easy-to-use visual automation builder

Their visual builder is surprisingly thought out and built well. It doesn’t have a plethora of features, but it’s a great blend of the legacy text-based builders that ConvertKit and Drip have, combined with a visual drag-and-drop interface.

You can’t do advanced stuff like if/then statements or branches, but for simple sequence building, it’s really intuitive and easy to use.

Cool Feature #3: Multiple forms per list