You walk up to a fruit stand. Two people are selling apples.
Booth A has a basket of 5 apples and it costs $5.
Booth B has a basket of 3 apples and it costs $5.
Which one would you buy?
The last two weeks we’ve done an exhaustive review of two different email services, ConvertKit and Drip. But something interesting caught my eye about those two services and I want to pause our review series to share it today.
Drip has more features than ConvertKit.
But they cost practically the same.
If a product has better features and nearly identical pricing as a competitor, it seems like a foregone conclusion that everyone would buy the one with better features.
If that’s the case, then why has ConvertKit grown at an average of 25%+ per month for the last 24 months (source).
What gives? Why are more people buying ConvertKit?
In this week’s article you’ll find out the answer to that question. You’ll get a behind-the-scenes look at the lethal marketing strategy that has fueled ConvertKit’s success.
That strategy has been the #1 factor in revenue growing from a few thousand dollars a month…