What if I told you there was one thing you could do to improve your sales by 15x?
Would you do it?
I bet you won’t.
Today I’m going to share the strategy we used to improve sales by 15x, show you how to do it and challenge your thinking.
3 weeks ago we ran our first-ever customer success experiment.
We’ve run 100s of marketing experiments over the last 3 years but have never once run an experiment solely designed to increase the number of people who buy our course and get their desired end results. Which is sad.
If one of our primary goals is to help people succeed, why aren’t there entire conferences, blogs and podcasts dedicated to this subject?
Instead of endlessly talking about webinars, podcasts, launches and every micro-optimization strategy under the sun, what would happen if we started focusing on… I don’t know… creating successful students or users?
Kathy Sierra has talked about this extensively in her book. Read it.
Earlier this year we made it our #1 goal as a company to help 10,000 people per year grow their email list to 1,000 subscribers and launch a product by December 31st, 2024. That’s 7 years. And that’s a gigantic goal.
The primary reason we picked that goal is because I’m 1,000% convinced that with 10,000 people per year taking the ideas they have in their heads, creating them and shipping them successfully, our world will drastically change for the better.
Better presidential candidates
Better solutions to problems like diabetes and heart disease.
Better solutions to big world problems like global warming and clean water.