Getting random people from the internet to buy your product is hard.
So any time I see a strategy that makes that easier, I sit up and pay attention.
The other day I got an email from Michael Hyatt’s team that made me pay attention. Michael and his team have a membership site called Platform University. And twice a year they open up enrollment for the product.
Membership typically costs $37 per month.
However, after their recent launch ended, they offered a $1.99 trial to anyone who didn’t purchase during the launch.
1. PlatformU normally sells for $37 per month.
2. They normally open up enrollment twice a year for 1-2 weeks.
3. After the last launch closed, they sent a special offer for a $1.99 trial to those who didn’t purchase.
4. Once the 1-week trial ended, the membership automatically converted into the $37-per-month plan.
Note: Obviously, if you wanted to opt out of the auto-convert offer, you could.
Here is the email they sent out: