2016 Year In Review

Bryan Harris —  Bryan Harris /

A few Sundays back I woke up early.

It was 5am-ish.

I was upstairs in my office fiddling around. Then all of a sudden I heard a loud blasting noise. Since our neighborhood is still under construction, it didn’t make me stop and take notice like it should have. But after a few minutes of the blasting noise getting louder and louder, I had to check it out.

I walked downstairs, looked out of our dining room window and saw this…


It was a freaking hot air balloon!

And it had touched down 15 feet from our house.

What on earth?

Crazy part was this: After posting the video above on Instagram, the guy who was flying the hot air balloon commented on my post!

Been noticing a lot of super-smart growth strategies lately.

We even started a Slack group in our VF team channel to share as we come across new ones.

Today, instead of doing an in-depth breakdown post, I’m going to share 8 of my favorite ones from the last month.

Your homework: Take one of the strategies in this post and install it in your biz.


Growth Hack #1: Troll Trump

What is it? Hillary Clinton’s campaign folks set up this simple little website that tracked every time Donald Trump tweeted and let you send a small donation every time.

Freaking genius!

Apparently not quite genius enough. Because ya know… Trump won. But still.

How can you use it?

Let’s say you had a choice of two options:

Option #1: People who encounter you and your business trust you, like you and are extremely loyal to you.

Option #2: People who encounter you hate you, don’t trust you and have ZERO loyalty.

Which would you choose?

Stupid question. Obviously you would chose loyalty.

But here is a not-stupid question.




Why do you want people to trust you and like you and be loyal?

Here is why.

Loyal fans have conversations like this…

…or this.

Contrast that with the conversations that indifferent fans have.

Indifferent fans are… indifferent.

Loyal fans tell people about your business.

Loyal fans go out of their way to make sure others buy your product.

What if I told you there was one thing you could do to improve your sales by 15x?

Would you do it?

I bet you won’t.

Today I’m going to share the strategy we used to improve sales by 15x, show you how to do it and challenge your thinking.

Strap up.


3 weeks ago we ran our first-ever customer success experiment.

We’ve run 100s of marketing experiments over the last 3 years but have never once run an experiment solely designed to increase the number of people who buy our course and get their desired end results. Which is sad.

Quick aside: If one of our primary goals is to help people succeed, why aren’t there entire conferences, blogs and podcasts dedicated to this subject?

Instead of endlessly talking about webinars, podcasts, launches and every micro-optimization strategy under the sun, what would happen if we started focusing on… I don’t know… creating successful students or users?


Kathy Sierra has talked about this extensively in her book. Read it

Earlier this year we made it our #1 goal as a company to help 10,000 people per year grow their email list to 1,000 subscribers and launch a product by December 31st, 2024. That’s 7 years. And that’s a gigantic goal.

The primary reason we picked that goal is because I’m 1,000% convinced that with 10,000 people per year taking the ideas they have in their heads, creating them and shipping them successfully, our world will drastically change for the better.

Better presidential candidates

Better solutions to problems like diabetes and heart disease.

Better solutions to big world problems like global warming and clean water.

Ever had this conversation before?

Be honest…

What went wrong here?

The idea was freaking brilliant and you made an incredible product.

Why didn’t people buy it?

There are three things that have to be nearly perfect for a product to sell:

1. Pricing

2. Desire