Getting random people from the internet to buy your product is hard.

So any time I see a strategy that makes that easier, I sit up and pay attention.

The other day I got an email from Michael Hyatt’s team that made me pay attention. Michael and his team have a membership site called Platform University. And twice a year they open up enrollment for the product.

Membership typically costs $37 per month.

However, after their recent launch ended, they offered a $1.99 trial to anyone who didn’t purchase during the launch.

Basically this…

Let’s recap:

1. PlatformU normally sells for $37 per month.

2. They normally open up enrollment twice a year for 1-2 weeks.

3. After the last launch closed, they sent a special offer for a $1.99 trial to those who didn’t purchase.

4. Once the 1-week trial ended, the membership automatically converted into the $37-per-month plan.

Note: Obviously, if you wanted to opt out of the auto-convert offer, you could.

Here is the email they sent out:

There are two ways to increase revenue in your business.

Way #1: Sell more of your widgets.

Way #2: Charge more for your widgets.

#1 is nice and comfortable. It requires us to do more of what we’ve already done: knock on more doors, launch more frequently, write more blog posts, push our audience harder, all of the stuff we’re comfortable with now.

#2 is not comfortable. It requires us to tinker around with our pricing, which is something we aren’t comfortable with or confident in.

But there is an interesting approach you can take that combines both paths.


Pricing packages have been around for a long long time and are used in pretty much every industry you can imagine.

Here are a few:

Infomercials (watch):


But, but, but…


Full explanation (click to zoom):


PS: Know someone that needs this? (click to share)

Note from Bryan: Last year I met Jeff Goins for the first time at a little BBQ joint in Nashville. At the time I had no idea who he was or that we’d become good friends. But since then, Jeff has gone on to help me countless times. He’s a great guy, writer, family man and most of all…he loves emojis. 😇  Just kidding, he hates emojis and thinks that people that use them are silly (hey, no one is perfect).

Anyhow, I invited Jeff to the blog for the second ever VF guest post to share his answer to a simple question…

“What do you do AFTER you launch your first product?”

It’s not an easy quesiton. But it’s one that I’m asked on a regular basis. It’s even a quesiton I’ve struggled with.

Jeff has a crazy story about his first product and what he did after he launched it. This post is solid gold. Read it. Bookmark it. Share it.

Also, go buy his book Art of Work. It’s awesome.

I’ll turn it over to Jeff now…

“What’s next?”

Everyone who’s ever launched a product—a book, an event, a course—has asked this question. It’s the number-one question every amateur entrepreneur wants answers to. It’s the question I asked after launching my first product.

And it is absolutely the wrong question to ask.

I made the mistake of asking this question to Derek Halpern right after my first successful course launch.

I had released a brand-new course for writers called Tribe Writers. Even though I launched it to a list of less than 2,000 people, I sold over 400 courses and made $25,000… in a week!

Screenshot 2016 06 09 11.16.14

I talk to myself a lot.

This is one conversation I had for years:

Optimistic Me: “Bryan, you should start a blog.”

Pessimistic Me: “I know, but…”

Optimistic Me: “No BUTS. Just do it.”

Pessimistic Me: “But what if no one reads it?”

That conversation went on for 5 years before I finally started this site.

If only…

If only I’d started then, I’d be light-years ahead of where I am now. Instead of 80,000 email subscribers, we could have over 500,000. Instead of 200,000 monthly readers, we could have well over 1,000,000. Instead of… well, you get the point.