There are two ways to increase revenue in your business.
Way #1: Sell more of your widgets.
Way #2: Charge more for your widgets.
#1 is nice and comfortable. It requires us to do more of what we’ve already done: knock on more doors, launch more frequently, write more blog posts, push our audience harder, all of the stuff we’re comfortable with now.
#2 is not comfortable. It requires us to tinker around with our pricing, which is something we aren’t comfortable with or confident in.
But there is an interesting approach you can take that combines both paths.
Pricing packages have been around for a long long time and are used in pretty much every industry you can imagine.
Here are a few: