What would happen if 3,483 people shared your website on Facebook today?
You would get…
More website traffic.
More email subscribers.
But how do you get your content to go viral?
Most people think that viral marketing is a fad and something that requires you getting lucky. So I thought I’d test to see.
Is it possible to make your content go viral?
Are there repeatable and reliable methods you can follow that consistently produce 1000s of visitors and shares?
Yes, there are!
And in this article we’re going to dissect 4 highly effective viral marketing campaigns and give you the tools and best practices you need to increase your traffic and shares.
Let’s jump in.
Campaign #1: Viral Facebook Campaign (by I Heart Sweet Life Planners)
Before I started researching this topic, I was looking at the I Heart Sweet Life Planners Facebook page when I came across a post that had 3,483 shares.
What was weird was that all of the other posts on the page had 2 to 5 shares each.
But this one had gone viral and had 1000s. Why?
I did some digging and what I found impressed me so much that I spent the next month researching every campaign I could find.
Check out what they did:
Step 1: Laura, the owner of the Facebook page, set up this landing page.
Step 2: When people subscribed, they saw this thank-you page. It asked them to share a Facebook post (the one with 3,483 shares) in exchange for a few bonus items.
Step 3: People shared and the post went viral.
Campaign #2: Viral Home Page Funnel (by Jeff Goins)
As soon as I saw the success of the I Heart Sweet Life Planners viral campaign, I wanted to try out the concept myself.
So I pinged my friend Jeff Goins and told him my plan:
1. We’re going to create a viral share page.
2. We’re going to show it to people after they opt in to your homepage.
3. They’ll get a few cool bonuses if they share.
Then we quickly coded up the software to execute that exact plan.
Result = 7,439 people shared his website on Twitter. 😱
Check out how it works:
Step #1: Find the most popular landing page on his site (his homepage).
Step #2: Create a viral share page that people see after they subscribe to that page.
Step #3: Ask them to share this tweet with their audience in exchange for the bonuses.
Campaign #3: Viral Webinar Funnel (by Steven Johnstone)
Once I saw the success of Jeff’s campaign, I knew we had to tell our students about this framework.
So we started sharing it within our community and course.
Soon after, we saw all types of viral campaigns that were working, one of which was the viral webinar funnel that Steven Johnstone used.
Check out how it works:
Step #1: Register for his webinar.
Step #2: Get an offer of a free e-book on the thank-you page.
Step #3: Share the link to his webinar in exchange for the e-book.
Campaign #4: Viral Email Funnel (by Michael Hyatt)
The last campaign we’ll break down is a viral email campaign by Michael Hyatt.
Michael runs Platform University and recently published a resource, The Ultimate Blog Headline Swipe File (99 Proven Formulas for Crafting Irresistible Headlines).
His team saw the success of these other viral campaigns and thought they would try their hand at it to see what kind of traffic and shares they could generate.
Check out what happened:
Step #1: They emailed their Platform University list.
Step #2: To get the resource, they had to share it on Facebook.
Step 3: 527 people shared it on Facebook.
How to Create Your Own Viral Marketing Campaign
Going viral can produce great results for your business.
We’ve outlined 4 campaigns above that all got 100s of shares and 1000s of new visitors to their sites.
1. Pick the 1 campaign from above that most resonated with you.
2. Create a GoViral account (it’s free forever) to set up your viral share page.
3. Run the campaign.
When you do, share the results with me in the comment section below. I would love to add your campaign and case study to this article.