You could do this in a sleazy kind of way. But he didn’t.

The most expensive WordPress theme in the world launched this week. Did you see it?

I had some down time this afternoon before going out to eat with some friends and was studying the sales page.

I’m about to launch a new product and I’m fascinated with seeing how others are pricing and positioning their offerings.

This pricing table is brilliant.

Study it.

What do you see?

I see Urgency, Class and Ruth Chris.

1. Urgency: There is a price cut. I can get the Professional plan for the price of the Semi-Pro package. Crap, thats a good deal.

2. Class: You can easily do ‘urgency’ in a sleazy used car salesman kind of way. Like this. That isn’t Michael’s style though. Everything about the page builds trust.

3. Ruth’s Chris: Anyone can build a $50 WordPress theme. The problem with that? So can 5,000 other people. Would you rather race to the top or the bottom? Ruth’s Chris or McDonalds?

Now quit reading about marketing and go hang out with your family. 🙂