Blog

Uncategorized Published October 7, 2014

Introducing the Vault

A few years ago, I spent nearly every waking hour in a cubicle. I have a terrible memory, so there…

Bryan Harris
Uncategorized Published October 1, 2014

The “Double Reverse” Launch: How One Month made $15,000 in 24 hours

9th grade.

That was when I took my first programming class.

14 year old Bryan was bored out of his mind and retained exactly ZERO knowledge from that class.

Then 2 years ago when I decided to make my first web app I immediately regretted not paying attention. I had to hire a developer that could build it for me.

That cost $2,000. Ugh.

Over the last 2 weeks, you’ve been learning about launch sequences. If you’re like me and haven’t been paying close attention, consider this your $2,000 moment.

STOP WHAT YOU ARE DOING AND PAY ATTENTION.

Today we’re taking a look at a launch sequence put together by One Month.

One Month is a small startup that trains programmers with 30-day focused courses. Their flagship program is One Month Rails. Naturally they charge for these courses and they do extremely well with the model.

A few weeks ago I noticed they were launch a new program called One Month Stripe. So, I started paying attention to HOW they were launching it.

Check out their email sequence.

I jumped on the horn with their head of marketing the morning after the launch and we broke down the entire process.

Today you are getting two things:

  1. Full breakdown of the One Month Strip Launch. Including emails and analysis.
  2. Behind the scenes interview with the One Month head of marketing.

Ready to go?

Oh!

One thing I forgot to tell you. Remember how Nathan Barry made $16,000 in 72 hours?

One Month did $15,000 in 24 hours with this launch.

Lets jump in.

Bryan Harris
Uncategorized Published September 26, 2014

Nathan Barry’s Launch Sequence that Generated $16,000 in 72 hours

nathan-barry-launch-sequence

What’s the point of building an email list?

I like y’all and all that, but at the end of the day, a boy’s gotta eat. Know what I mean?

Money.

It’s taboo to talk about for some reason. But the only way to know if your content and product are worth a crap is if people will pay you for it.

That’s where launch sequences come in.

One Made $43,380 and the Other Lost $1,385.

Two years ago I built my first piece of software: an iOS app called Ad-Quiz. My partner and I spent $2,000 on it and one other app.

We built them, tested them, spent a bunch of money and time. Then…

Crickets.

Nothing.

We made $615 of our $2,000 back. We had no plan on how to get people to buy.

Fast forward two years.

I decided this past March to launch a coaching program. I’d learned my lesson, though., and knew that I had to have a plan in place. So I wrote a series of emails that led up to the launch of the program.

The program sold out in 2 hours.

Then I doubled the price and restarted the sequence to a new segment of the list.

It sold out again. It sells out in minutes every time I have new spots available.

Is that because I’m awesome? No.

It’s because I use an effective launch sequence.

Today, I want to share with you a tested and proven launch sequence that you can use to launch your next product.

Bryan Harris