Nine months ago I was hired to make a series of videos about Google Analytics.
The videos were intended to help beginners learn how to use Google Analytics to track and grow their business.
One problem though: I didn’t know the first thing about Google Analytics.
Keeping up with website traffic, conversions, referrals and the countless other things that people say to track just seemed overwhelming.
But I learned to cope with it. I developed an intricate system of spreadsheets, Google Calendar reminders and a V.A. to help me keep tabs on everything.
Then somehow I jacked up a formula in one of my spreadsheets and after 5 hours of trying to fix it I was ready to explode.
So, I did what any rational adult would do, I deleted everything.
I simplified.
Now I track ONE metric in my business.
It’s not traffic and it’s not bounce rate.
Those things are fun numbers to obsess over, but I don’t care about them that much anymore.
Now I track just one number, my site-wide optin rate.
In today’s video I’m going to show you:
- What a ‘site-wide optin rate’ is
- Why you need to track it
- How it can help you grow your business
[Watch] Simplify your business and throw away the spreadsheets
PS: What is the most important number that you track in your business? Share it in the comments below.