Raise your hand if you have a man crush on Michael Hyatt?
Yea, me too.
Michael just launched a brand new product and you need to be paying attention to it.
|Note: After reading the article, download the entire Michael Hyatt sales funnel. Use it as a guide to improve your business.|
Let’s back up for a minute.
I learned a valuable lesson in the last 6 months. That lesson is this: Pay attention to what people are doing and not what they are saying.
Our natural tendency is to watch people’s mouth when they are talking. Magicians know this and use it to baffle us. While they are talking they lead our eyes in one direction. Meanwhile their hands are doing something completely different.
With a magic show, it’s fun.
In business, it can be dangerous.
I’ve stopped reading and to started observing what successful businesses are ACTUALLY DOING.
To make it easy for you I’m going to share my findings with you every week.
This week Michael Hyatt released a new product called “Inside My Toolbox.” It is a 30 page eBook that he is giving away for free.
And it’s pure genius.
Instead of reading another fluff article about how to “monetize your blog”, look at how Michael is actually doing it.
Here is the exact sales funnel he is using:
Notes: Once the reader click on any of three calls to action in Step 1 they are led to the Email Signup Page. Here they are able to subscribe to Michael’s newsletter and receive the eBook for free.
Michael does a great job of clearly communicating that they are being added to his recurring email list. This is important. Just adding someone to your list in exchange for a one time download is bad practice. He even gives you multiple ways to receive his emails (weekly or daily).
Notes: After signup up, the reader is then sent a confirmation email. The first email in this step is to confirm that the person who signed up is the actual owner of the account and didn’t just give a bogus email to get the free book.
Once the reader has confirmed (by clicking the link), they are then automatically sent another email with a link to the book. This is a standard double-optin procedure than any mail service like Mailchimp or Aweber will setup automatically.
Michael uses Mailchimp to manage his email list.
Notes: Once the reader has clicked on the “Download your Free eBook” in Step 3, they are forwarded to this final page in order to download the book. By forwarding them to another page and not providing the PDF in an attachment to the email or linking straight to the PDF it allows Michael to document that action inside of his CRM system.
This enables him to know exactly who clicked on the link and downloaded the eBook allowing him to target those ‘highly interested’ customer with other offers. They could be spun off into another email sequence or marked for followup in other ways.
I don’t know that he is in fact keeping up with these exact actions, but by setting up an additional page he has that ability.
Notes: Now the user simply downloads the PDF. When clicked the PDF automatically downloads to the readers computer. You can host the file on any number of services, including your own webhosting.
Notes: Now for the genius part. Michael turned this free tool guide into an revenue source. He did this by using affiliate links throughout the guide.
What that means is that if you click his link for the Canon 5D Mark III camera found on page 25, then you’ll be taken to the Amazon listing for the item. If you then decide to purchase that item he will make 4-8% commission on that item.
This won’t make him rich, but with more than 30 affiliate links in this guide it will produce an additional stream of income for his business.
How can you use this in your business?
Don’t feel like you have to reinvent the wheel. Use this exact method.
This sales funnel isn’t proprietary. Copy it.
The valuable portion of this funnel isn’t the blog post or email series. Copy them.
The portion that generate money, provides value and help your reader is the eBook itself. Don’t copy that.
Here is a 5 step plan to implement this process this week:
- Take the next week, spend 1 hour a day and put together the list of tool you use everyday.
- Write them all down in a Google Doc.
- Print the Google Doc to a PDF
- Signup for Amazons affiliate program.
- Lastly, tell your readers about it.
PS: I’ve bundled this entire sales funnel into a PDF so you can download it and study it when you are ready. Download here.