What do Uber and Rolls Royce have in common?
How about Ruth’s Chris and Mortons Steakhouse?
They all have black logos. The big question is why?
Personally I never consider the color of something before I buy it. But as it turns out I do, subconsciously. The color of your product, web page, logo, car, shirt and tattoo have a massive impact on how people perceive you.
Studies have shown that we attach premium quality to the color black and we attach clearance sales and blow-out savings with the color red. Even though you have never paid attention to color it doesn’t change the fact that they have a very large impact on what you buy and how you interact with people.
Recently KISSmetrics published an infographic on the power that colors have on our perception and buying habits. We’ve turned it into a video! (because that’s what we do)
Watch it for some other crazy insights:
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> See Kissmetrics original Infographic
> Download After Effects Template
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Facts and Stats to Tweet
- 93% of customers decision are based on the visual appearance of an item [Tweet]
- 85% of shoppers place color as a primary reason for why they buy a product [Tweet]
- Color increases brand recognition by 80% [Tweet]
- Black = Used to market luxury products [Tweet]
- Orange = Aggressive. Create call to action. Subscribe, buy or sell [Tweet]
- Pink = Romantic and feminine. Used to market to young women and girls [Tweet]
- Purple = Used to sooth and calm. Often seen in beauty products [Tweet]
- Red = Energy. Increases health rate and create urgency [Tweet]
- Blue = Create trust and security. Often seen in bank and business [Tweet]
- Green = Associated with wealth. Easiest color for the eyes to process [Tweet]
- Yellow = Optimistic and Youthful. Used to grab attention [Tweet]