How to get 500 email subscribers in less than 30 minutes

Bryan Harris —  Bryan Harris - August 8th, 2014

expanded guest post header

Let’s get straight to the point…

Today you are going to learn a quick little formula to get 500 email subscribers with less than 30 minutes of work.

Sounds scammy right?

It’s not.

Quick review: Over the last two weeks you’ve learned:

But today, we’re going to take it to the next level.

Today I’m going to show you a strategy – that I’ve not seen used anywhere else – to 5-10x the effectiveness of a standard content upgrade.

It’s called the Expanded Guest Post.

What is an Expanded Guest Post

A typical guest post includes a by-line at the end of the article.

You write a helpful article and gets a link back to your site as a result.

Some people click it, most people don’t.

It usually looks something like this:

kissmetrics guest post

Traditional guest post on KISSmetrics

Notice what your eyes are drawn to in this example.

Did you want to click on the link to the authors site?

Did you feel compelled to click?

Did you feel like you were going to be missing out on something great if you didn’t click?

No, no and no

Personally, I didn’t even notice the link at first.

My eyes were drawn to the fancy looking “Marketer’s Guide to Linkedin” graphic below the related posts section.

The problem with a traditional guest post is the conversation stops at the last sentence. There is no compelling call to action and no incentive to start getting emails from you.

An Expanded Guest Post extends the conversation by building up suspense throughout the post and climaxing at the very end with a compelling call to action.

Take a look at an example (this is the closing section of a recent guest post of mine):

expanded guest post

Expanded Guest Post on Leadpages

Notice anything different?

Do you want to click the link?

In this example 503 people clicked the “Access Here” link and became Videofruit subscribers.

503 new subscribers!

From one freaking blog post (that’s insane).

Contrast that with a guest post of mine on the KISSmetrics blog that included no compelling call to action and received a measly 75 clicks and 15 new subscribers.

Want to learn how to do this?

Next week I’ll show you the entire process.

You’ll learn:

  • How to build up anticipation throughout your guest post
  • The entire 4 step process for writing your own Expanded Guest Post
  • I’ll share 3 more examples of this technique in action (so you can model and copy the framework)
  • Also, I’ll teach a quick bonus lesson so you can learn how to pitch your post and get it accepted nearly every time

Be sure you are a Videofruit subscriber so you’re the first one to get this lesson (click here to subscribe).

See you next week (Tuesday’ish)!

  • Love this, and I will definitely experiment with this strategy myself. Thanks for sharing, Bryan!

  • Christopher Walker

    Very cool man. I used to guest post a lot to build my first blog’s audience and it helped a lot but seemed to get more and more difficult to get people to care about clicking through (the most subs I got from a single post was 140, but it was a massive traffic blog). I wish I’d have been more creative like this because damn that click through would’ve been high. I’m about to begin guest posting a lot again so I’ll put this into action asap. Thanks for the killer info every week dude!

  • Joel Widmer

    Love this technique! Thought it was brilliant when you put content upgrades in your guest post for Noah Kagan.

    If the blogger you’re guest posting for is ok with it, it would be interesting to test what technique gets better opt-ins: the EGP or Content Upgrades.

    You’d just need to make sure you have a really good value proposition and content for the person you’re writing the guest blog for.

    • EGP = Content Upgrades on someone elses site 🙂

      Value prop is THE key. It had to make sense and be relevant. Working on the followup post now that goes into detail on this.

  • MaryJaksch

    This strategy would depend on the guestpost guidelines of the host blog.

    We have a lot of guest posters on and I’d have some concerns about an author creating his or her content upgrade on my blog. I think it would be a good idea for a guest poster to negotiate with the editor of a host blog about adding a extended guest post link.