The “Beginners” Equation: The 3 steps to market your online business

Bryan Harris —  Bryan Harris - June 18th, 2014

My friend BJ is trying his hand at online business for the first time.

He is a successful CPA and has been side hustling an eBay business* for years. Every weekend he wakes up at 5:30 a.m, goes to yardsales, finds insane deals and then puts them on eBay.

Over the last 4 years he’s paid off over $70,000 of debt by doing this. He’s the most determined person I know.

The problem is, it’s not sustainable. He doesn’t want to be doing this when he is 55 years old. But he doesn’t want to be a CPA at 55 either.

So, BJ launched a blog on Monday to try to figure out this online business thing.

He is now facing a problem that EVERYONE encounters the moment they step into the world of “Trying to start an online business.”


  • Where does traffic come from?
  • What do I sell?
  • How do I get people to buy?
  • And on and on…

It’s all just overwhelming.

There are so many options it paralyzes you.

…with a little perspective though, things get simpler. And that’s why you pay me the big bucks**.

Today I’m breaking it down for you and showing you exactly what to do.

How to market your online business [VIDEO]

The First Part of the Equation

The very first component of the Beginners Formula is traffic. My favorite method for generating traffic is the Vacuum Formula.

It requires work and time but it’s a surefire method. I use it on every post that I publish on this blog.

I’ve packaged this formula and the exact scripts to help you implement it into one eBook. You can access it here.

Note: Be sure to watch the video all of the way through for another one of my favorite traffic formulas as well as a conversion strategy and product strategy to 2-3x your sales.

* eBay is technically an online business but it’s playing on rented land. You don’t own your traffic and conversions are only partially up to you

** Actually no one ‘pays me the big bucks’ but I like saying that phrase 🙂

  • bill_todd

    Great stuff. The video link that you referred to at the end did not materialize. Will check in another browser, you may want to check as well.

    • I am the master of broken links :), I’m good for at least one broken one in every post. I can’t seem to find the one you are referring to though?

      • bill_todd

        Yes, at 10:50 you reference a link that will be “popping up.” I don’t see a link in either Chrome or Firefox. Are you referring to the link for the Vacuum Formula. If so, please excuse my error.

  • andrewpawlik

    Thanks another great video! Do you have any tips on business idea generation?? I’m stuck in a rut….

  • Bryan, you crunched the thousands of options for that process greatly into one video, well done! Brings the essence of creating a working business to the point.

  • tonym

    Great stuff Bryan. I truly appreciate your advice. What tools do you use to create the videos?

  • Fun video Bryan! Thank you.

    Have you ever seen research about the second option in three-tiered pricing structures being the most popular? I can’t seem to remember where I read about that. I think it had something to do with psychology (#1 is ‘cheap’, #3 is ‘more expensive’, #2 is ‘just right’). Do you find that to be true with any of your pricing structures?

  • Bryan, this video was very helpful. Thank you. I couldn’t find the links at the end though. All the best.