Uncategorized Published October 24, 2014

Want to work on a project together?

Is your business fun? You can always go back to your day job and be miserable. Going through the grind of…

Bryan Harris
Uncategorized Published October 17, 2014

Mailbag: How to steal from your friends

It’s Friday, which means this afternoon you’ll be doing your best to pretend to work while secretly wishing you were…

Bryan Harris
Uncategorized Published October 7, 2014

Introducing the Vault

A few years ago, I spent nearly every waking hour in a cubicle. I have a terrible memory, so there…

Bryan Harris
Uncategorized Published October 1, 2014

The “Double Reverse” Launch: How One Month made $15,000 in 24 hours

9th grade.

That was when I took my first programming class.

14 year old Bryan was bored out of his mind and retained exactly ZERO knowledge from that class.

Then 2 years ago when I decided to make my first web app I immediately regretted not paying attention. I had to hire a developer that could build it for me.

That cost $2,000. Ugh.

Over the last 2 weeks, you’ve been learning about launch sequences. If you’re like me and haven’t been paying close attention, consider this your $2,000 moment.

STOP WHAT YOU ARE DOING AND PAY ATTENTION.

Today we’re taking a look at a launch sequence put together by One Month.

One Month is a small startup that trains programmers with 30-day focused courses. Their flagship program is One Month Rails. Naturally they charge for these courses and they do extremely well with the model.

A few weeks ago I noticed they were launch a new program called One Month Stripe. So, I started paying attention to HOW they were launching it.

Check out their email sequence.

I jumped on the horn with their head of marketing the morning after the launch and we broke down the entire process.

Today you are getting two things:

  1. Full breakdown of the One Month Strip Launch. Including emails and analysis.
  2. Behind the scenes interview with the One Month head of marketing.

Ready to go?

Oh!

One thing I forgot to tell you. Remember how Nathan Barry made $16,000 in 72 hours?

One Month did $15,000 in 24 hours with this launch.

Lets jump in.

Bryan Harris
Uncategorized Published September 26, 2014

Nathan Barry’s Launch Sequence that Generated $16,000 in 72 hours

nathan-barry-launch-sequence

What’s the point of building an email list?

I like y’all and all that, but at the end of the day, a boy’s gotta eat. Know what I mean?

Money.

It’s taboo to talk about for some reason. But the only way to know if your content and product are worth a crap is if people will pay you for it.

That’s where launch sequences come in.

One Made $43,380 and the Other Lost $1,385.

Two years ago I built my first piece of software: an iOS app called Ad-Quiz. My partner and I spent $2,000 on it and one other app.

We built them, tested them, spent a bunch of money and time. Then…

Crickets.

Nothing.

We made $615 of our $2,000 back. We had no plan on how to get people to buy.

Fast forward two years.

I decided this past March to launch a coaching program. I’d learned my lesson, though., and knew that I had to have a plan in place. So I wrote a series of emails that led up to the launch of the program.

The program sold out in 2 hours.

Then I doubled the price and restarted the sequence to a new segment of the list.

It sold out again. It sells out in minutes every time I have new spots available.

Is that because I’m awesome? No.

It’s because I use an effective launch sequence.

Today, I want to share with you a tested and proven launch sequence that you can use to launch your next product.

Bryan Harris