When I first started building my email list I was a stock trader and analyst. I loved my profession but I wanted complete ownership over my production and to have an “eat what you kill” lifestyle that wasn’t dependent on decisions made by a manager.
That’s when I decided to build an email list around the topic of investment management with my partners, Alex and Anish.
Fast-forward 10 months and we’d built a list of 3,464 subscribers.
We launched our first products and earned $3,000 during launch and $25,758 since April because it’s a monthly recurring product.
We’re now gearing up for another product launch, which will put us at four product offerings total.
How did you do it?
We got our first 100 subscribers by doing one thing. We asked our family and friends to support our new project.
Here’s an example of what we would send out to ask for subscribers:
“Hey, I’m going to start publishing my thoughts on the market through a new website. Do you want to be on the email list so you get the latest articles delivered to your inbox?”
Currently our list is at 3,464 subscribers.
We went from 100 to 3,464 subscribers by doing two things: 1) content marketing, and 2) search engine optimization.
The very moment we decided to start building an email list, we started creating written blog posts for the site.
When you’re publishing posts to your site, you quickly realize that you need people to read them. That’s why we started reaching out to people to share, talking with other bloggers in our space to get them to share, and posting on social media.
Here’s an example of my partner Alex doing cold outreach in the industry to get shares:
Search Engine Optimization (SEO)
Every post we created was strategically designed and optimized to be found when people searched using Google.
Part of our content marketing strategy included getting relevant sites in our space to link to our posts so that they would be seen by Google as higher quality and more relevant, which can boost the position of our posts when people search for the keywords we use.
Here’s a picture of our Google Analytics dashboard showing growth this year:
These are our most popular posts from search engine traffic:
In April we launched our first product called the Hub Membership and earned our first $3,000! Because it’s a monthly recurring product we’ve since earned a total of $29,583.
What has building an email list changed in your life and allowed you to do?
Having an email list has given us hope and confidence that we can make the online game work.
On a personal level, it’s more stressful than ever. We all have the option to earn fat paychecks at corporate and only be in the office from 9 to 5, but instead it’s a perpetual grind until we can get the website to scale.
That’s been one of the hardest things to balance in this startup: The demands of family and friends conflict with workload a lot. We have to say no to a lot of social events and that wears down relationships.
What’s next for you?
Moving forward means focusing on three things:
Me + Girlfriend
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