When I first started building my list, I was spending 40 hours a week hand-making custom guitars. Being a one-man shop and doing all the guitar making myself, it was almost impossible to take any time off work.
That’s when I decided to start an email list. I started the list because I wanted the chance to help people from all over the world who loved guitars as much as I do make better guitars.
Fast-forward six months and my list had grown to 1,986 subscribers. I launched my first guitar-building course and it did $10,000 in sales.
Since then, I’ve focused more on list-building. I now have a list with 4,705 subscribers and have helped over 100 people build their very first guitar.
I now have a lot more free time to spend doing cool new creative guitar work, and at the same time, I get to help people from all around the world.
How did you do it?
I got my first 100 subscribers by doing two things…
First, I had a sidebar on my site that said “Get Free Email Updates!” This worked, but it only added a handful of people per day.
That’s when I noticed that people responded better when I gave away something for free. So I changed up the sidebar call to action to give away a specific thing in exchange for their email address.
Since then my list has grown to 4,705 subscribers by focusing on two primary strategies: 1) offering high-quality content for free to subscribers; and 2) product launches.
Offering High-Quality Content
The promise of an upcoming course to potential subscribers was a reason for them to sign up. It promised some value in exchange for their email address and it converted better than a blog post.
Then I realized I needed to offer more specific value, so I repurposed a video course I wasn’t selling as a free reason to join my list.
That changed things in a big way and took my list to right at 1,000 subscribers.
I did a terrible job of launching my first course.
The entire launch was just one email that said “Hey, I have a course! Please buy it!”
I was getting more sign-ups every day and it started to snowball, because each week I would send out a new email about my latest blog post and it would go to an increasing number of people.
Even though I only sent out one email, that first course did $10,000 in sales!
Over time I’ve realized that the promise of a course coming out gets my target audience excited and quickly opting in via social media, and launching new courses grew my list to 1,986 subscribers from those social shares.
Since then I’ve refined how I launch courses and I enjoy the steady passive income.
What has building an email list changed in your life and allowed you to do?
Having an email list has connected me with people who love guitars as much as I do from all over the world, which was my main goal.
I’m the only person in my business, so having a an email list is helping me leave behind a legacy that I hope others can learn from one day.
Since starting my email list and learning how to launch courses, I enjoy having extra income and more time to be with my family.
What’s next for you?
I’m loving working from my home-based guitar building studio.
Moving forward means three things:
Wife + 2 Sons
Custom Guitar Mfg
When I started my online business it was difficult finding information that moved the needle. Things really took off for me when I found Videofruit and started implementing the recommend strategies in my custom guitar making business.