When I first started building my email list, I worked as a sales director at a manufacturing company for 6 years.
I have been publishing apps since 2012 as a side hustle. About 10 months ago I realized there has to be more people like me that need consistent industry news, free resources, and relevant products. I went years without ever thinking about needing an email list.
I spent over a year trying to buy a failing casino app that would serve as our foundation to a flagship product. It was out of date, but was built very strong back in 2013. The original developer spent over 25k on it.
That’s when I decided to build an email list around this project, which evolved into an email list around mobile app development.
Fast-forward 7 months and I’d built a list of 3,109 subscribers.
How did you do it?
I got my first 100 subscribers by doing a couple different things.
I went through the Rapid List Building course, which provided me with some great strategies to reach people.
I manually reached out to people on Twitter, people in my network, and Facebook groups.
I also would search out older casino apps that were created using an outdated template that I also used:
I really did have to work hard to scrape together the first 100. They were not just 100 random people, I was picky and wanted actual prospects that would potentially buy.
Here’s an example of the message I would send:
Currently my list is at 3,109 subscribers.
I went from 100 to 3,109 subscribers by doing 2 things: 1) Opt-Ins and 2) Free Stuff
We wrote quite a few blog posts with a link to sign up for more information. Here is an example of one of those blog posts.
We wanted to use the give, give, give, ask approach. So we provided free information in those blog posts and then asked for email addresses.
We added a sentence at the end of those posts in bold to draw attention so people would sign up.
That link would take subscribers to an opt-in page where we gave them a free video on reskinning apps.
We also sold templates on marketplaces where we didn’t get access to the email of the customer (kind of like on Udemy). So in order to leverage that, we would offer up more assets or access if they would join our list.
Here’s how we did that:
After they purchased, we would offer up more information on how we created the app, as well as offering an asset package.
If they were interested in the assets package and clicked that link, they were then led here:
This helped us attract people to our list who were truly interested in app development! This was huge in growing our list.
We created YouTube videos on How-To’s for app development. Here is an example of one
We offered this up for free and encouraged people to watch and learn from it. We really wanted to give to our subscribers, and help them for free.
What has building an email list changed in your life and allowed you to do?
More time that I’m not irritated! Less mindless travel for a corp job. Now I only travel when I want to and to places that I want to. Finally went full time with this on 8-1-16!
What’s next for you?
I’m spending all of my time focused on three things:
Me + Girlfriend
For most of my life I've had some kind of a side hustle business. In HS, though college, and even during my full time corp job. When they did...well it was nice, but a lot of them failed and I've lost a lot of money over the years. My world changed when I finally realized I needed to build a product around an audience instead of creating a product and then trying to find customers. If you do it right they are willing to tell you exactly what they want. No more guessing. No more build it and get crushed (mentally and financially) when no one buys. I learned to ask people what they wanted and actually listen, implement, get more feedback, tweak, summarize and then and only then, sell. Videofruit explained how to do this.