When I first started building my email list, I had a cushy job at a big tech company and never thought I’d be an entrepreneur. I had it made.
Still, I had these crazy ideas that I just didn’t know what to do with… I was a “non-technical person” and thought you had to know how to code to build apps and launch tech startups.
A friend of mine looked at me and said, “Tara, you are way too smart to not be taking more risks.” So I went out on my own and built Kollecto… and here I am today 🙂
I’d done some list-building for my first startup, Kollecto, and studied Videofruit’s launch plans a LOT. That’s when I decided to build an email list about how non-technical people can launch their software ideas without writing a single line of code.
Fast-forward seven months and I’d built a list of 4,084 subscribers.
During our first “Apps Without Code Boot Camp” launch we did $68,406 in sales!
How did you do it?
I got my first 100 subscribers by doing one thing. I started documenting my journey and built a following.
When I started building my first startup, Kollecto, I developed a following of people who wanted to see me create a business.
By the time I was ready to launch and hosted my first webinar, I got to 100 subscribers from that group.
Currently our list is at 4,084 subscribers.
We went from 100 to 4,084 subscribers by doing one thing: we created a launch plan.
We created a launch calendar based on Videofruit’s launch plan and promoted it through a series of events.
Here are the kinds of events we hosted:
We promoted the content events all over the place, but some of our most successful channels were social media takeovers.
We partnered with brands in line with our customer demographics and posted on their Twitter and Instagram profiles for a day.
The 5-Day Challenge – in which we taught users how to build their own Tinder-like app without code – was also hugely popular.
During our first Apps Without Code Boot Camp launch, we did $68,406 in sales, with $58,137 profit.
What has building an email list changed in your life and allowed you to do?
Building an email list and launching my first product has helped me find fulfillment in my work and also be part of a really cool emerging tech scene in Detroit, on top of being part of a growing movement of non-technical entrepreneurs in tech.
What’s next for you?
Moving forward means focusing on three things:
Me + Partner + 1 Dog
Programming For Non-Techies
Videofruit's launch plan gave us a HUGE boost planning our first launch. Learning how to grow and leverage our email list helped us make almost $70,000 right out the gate, and we're gearing up to do even better in the spring!