When I first started building my list, I was a sales guy in the IT world. In fact, I still work there since I love my job so much.
But one day, I realized I could create an awesome class to help others with specific a specific problem I struggle with, ADHD, so I decided to make it happen.
That’s when I decided to start building my email list. I picked the topic of “adults with ADHD” because helping others with that specific issue is something I understand.
Fast-forward 1 year and I had built my list from 0 to 1,785 subscribers.
Since then, I’ve launched my coaching program. I am also working on my ADHD Habit-Building course and will launch that in a few months after I get back from an extended work trip China.
How did you do it?
I got my first 100 subscribers by doing three things.
Directly Reaching Out to Friends
I reached out directly to 20 friends and let them know what I was doing and asked them to join my list. I got their support and my first 20 subscribers.
Asking Friends to Help Market For Me
After I got my first 20, I reached out to a friend of mine who is a coach for folks with ADHD. I asked him to share my blog on the ADHD boards on Facebook. Thanks to his help, I gained another 40 subscribers.
I then decided to post on Reddit and gained another 40 subscribers.
100 subscribers! It reinforced that I had something to offer and something I could help people with!
After I grew my list to 100 subscribers, I began guest posting. My first guest post was on Tim Grahl’s site. I gained over 300 subscribers from that one post! Here’s that post.
I realized how quickly guest posting would grow my list, so I kept doing it.
Here are the rest of the sites I guest posted on and the number of subscribers I got from them:
Jeff Goins – (ADHD Writing Habit) – 142
Uncluttered – 97 subscribers
Beyond the To Do List – (Attention Ryan McRae) – 82 subscribers
(podcast) Productivityist – (Podcast 80) – 61 subscribers
Product Hunt – 58 subscribers
Fizzle – (10 Ways ADHD Entrepreneurs Can Get Ahead) – 43 subscribers
I also created an email series that begins as soon as a new subscriber signs up. At the end of the email series, I offer an e-book for sale. I’ve made $2,200 from that e-book!
Here is my Gumroad account with the e-books I offer at the end of the email series.
What has building an email list changed in your life and allowed you to do?
When you start a business, you need proof that people care about what you’re offering. Building a list is the way to test that the idea you have is valid and that your content is worth people’s time and email. Now that my list is at 1,785 subscribers, I know that I can produce a great product and the people who want it are waiting.
I have an audience—and it gives me courage. I can offer coaching or another service when I want, write an email course or a book, and I know that I have an audience who is waiting and excited for what I have to offer!
It’s an awesome feeling.
What’s next for you?
I’m spending all of my time focused on three things:
This isn't a B.S. course. It isn't touchy-feely. It's DO THIS for THIS RESULT. And then you DO THAT and you GET THAT RESULT. It's supportive and no fluff. About damn time.