When I first started building my email list, I had spent my entire career working in almost every role in procurement. Procurement is how businesses get their supplies. I have always been a passionate traveler but I wasn’t able to roam freely with my job.
That’s when I decided to take the leap as an entrepreneur and build an email list around the topic of procurement.
The reason I picked that was because I knew the struggle faced by employees in procurement every day, trying to convince others of their value.
Fast-forward 9 months and I’d built an email list of 1,045 subscribers.
I’ve launched a podcast and I’m working on my first product, set to release in September 2016.
How did you do it?
I got my first 100 subscribers by doing two things. 1) I started a podcast and, 2) I setup a lead capture page for listeners of my new show.
I saw the need for a procurement podcast so I started building one. Having a podcast is different from a blog because listeners can only subscribe to your show and not to your email list. That’s why I setup a page where listeners could visit and opt-in after hearing my show.
Here’s a picture of the landing page I used:
This strategy earned me my first 111 subscribers.
Currently my list is at 1,045 subscribers.
I went from 100 to 1,045 subscribers by doing 2 things: 1) asking for subscribers, and 2) offering a lead magnet.
Asking for Subscribers
I wanted it to be easy for my website visitors and podcast listeners to sign up for my email list so that more people would join.
Here are a few ways I asked people to sign up for my list:
#1 – Email Capture On My Site:
This has earned me over 250 subscribers to date.
#2 – Podcast Call To Action:
I create three lead magnets for my show and ask listeners to subscribe in every episode. I get 10-20 new subscribers each week using this method.
#3 – Curated Posts:
In one post each week on Saturday, I started sharing five articles I was reading that week. This method carried me to 753 subscribers by June 2016, largely because I posted these articles on LinkedIn and two of them got great traction.
My “25 Procurement Lessons” post was a list of 25 things that I’d learned from interviewing thought leaders in my niche over the first 50 episodes of my podcast. It resonated well with my audience, so I emailed all the influencers that I’d connected with to thanks to my podcast and asked them to share. That made it go viral in my niche.
At the bottom of the post, I had a call to action for people to sign up for my new lead magnet, which was 50 things I learned from the first 50 episodes.
After seeing how well my podcast and article calls to action were performing, I decided to create a lead magnet specifically for my website.
To get attention to it I added a “Welcome Gate” to my website and a call to action in my sidebar.
Here’s a screenshot of my Welcome Gate:
Here’s my current sidebar showcasing my lead magnet:
My lead magnet has earned a total of 258 subscribers total.
To this point I’ve only been consulting, but I’m excited to be working on my first product which will be an online summit called “The Procurement Revolution.” It will launch in September 2016 as a free event to which you can buy full access.
What has building an email list changed in your life and allowed you to do?
I anticipated it taking me longer to get my first 1,000 subscribers, so I’m advancing into my product very quickly.
While it’s only been a few months I’m looking forward to what the future holds for my email list and brand.
What’s next for you?
Moving forward means focusing on 3 things:
Wife + 2 Boys + A Zoo
Releasing a product soon
By following Videofruit’s step-by-step tutorials for list-build I was able to create an email list of over 1,000 subscribers in just 9 months. I am now able to understand the challenges of my community to build solutions that help them take their careers to the next level.