When I first started building my list, I was consulting on digital marketing strategies for clients around the world.
I started a personal blog on the side, but I wasn’t taking list-building seriously.
A good friend sat me down and convinced me that I should focus on my list because I wanted to offer a digital marketing class. That’s when I decided to build a list around the topic of digital marketing.
Fast-forward 7 months and I had built a list from 0 to 13,140 subscribers.
Now I’m planning on launching my first product and a web show for entrepreneurs.
How did you do it?
I got my first 100 subscribers by doing one thing: creating a launch team.
My first subscriber came on November 19, 2015 because I pulled out my phone and texted a buddy.
A week later I brought 4 of my closest friends in to the same room and told them what I was up to and asked if they’d help. They were in.
Here’s a picture of us from that day:
We all had our phones and computers out, sending messages to our closest friends, explaining that I was starting a blog on digital marketing.
I equipped my launch team with a small script to send to their networks on Facebook, WhatsApp, or even over the phone. Some people brought us 10-20 subscribers and others brought in 50 or more.
I was nervous asking my personal network to help me out, but a lot of people responded immediately and said “yes.”
Here’s how a few of the conversations went by text message:
I then grew the launch team by asking clients, acquaintances, other friends, and colleagues to sit down and talk about what I was working on so that I could enlist their help.
Responding to people who said yes was my number-one priority. This is what my email inbox looked like during this phase:
Because of the amount of people who wanted to join, I quickly decided that I wanted to give them something for joining, so I created a free course.
This is the page I started sending to my network to sign up for my free course:
The plan was to hustle, move ahead one day at a time and reach our goal of 2,000 subscribers by the end of the year. I kicked this off on November 27, 2015.
That launch team ended up helping me get 1,067 subscribers.
Currently my list is at 13,140 subscribers.
I went from 1,067 to 13,140 subscribers by focusing on one strategy: leveraging Facebook Groups.
Facebook groups are the perfect environment for growing an email list because they’re easy to search for and you can see who administrators are.
I joined relevant groups and made friends with the administrators to find out more about them and to see if it was ok to post helpful content I created.
This made me a welcome guest in the groups whereas most self-promotional posts get deleted quickly.
I created 3 different free e-courses that my target market would enjoy and posted them one at a time so that they could get maximum exposure.
The key that made my posts build my list so well is that instead of sending group members to a landing page outside of Facebook, I just requested that members leave their email address in the comments.
Here’s an example of one of the Facebook group posts a member of my launch team sent out:
On day 59 of my list building focus I crossed the 10,000-subscriber mark and am still pushing!
What has building an email list changed in your life and allowed you to do?
I’ve always wanted to be an author and I have released my first two books.
Having an email list will allow me to reach even more people, so I’m excited to launch future books.
In September I’m planning on launching my first online digital product, so I’m putting a lot of hours into it right now.
What’s next for you?
Moving forward means focusing on 2 things:
Mom & Dad + 1 Sister
Digital Marketing Strategy
Digital Marketing Strategist
If you want people to know about you and your products then you MUST build a list. Now that I have built my email list I take pride in knowing I can help more people in more places.