When I first started building my list, I was an owner of several e-commerce shops. I would procure merchandise and sell to customers, but was never able to help people in the way I really wanted.
I wanted the freedom to help and support others. I wanted to share my views on my own terms.
That’s when I decided to start building my list. I decided to focus on “blogging and content marketing” because I’ve always been interested in that topic. My friends always asked me for advice on how to promote their sites, how to get traffic, and how to convert their visitors into buyers.
Fast-forward 9 months and I had built my list from 0 to1,083 subscribers. I also am planning on monetizing my blog in the future with an online course.
How did you do it?
I got my first 100 subscribers by doing 2 things: 1) sharing my SEO tips on social media and my blog, and 2) content upgrades.
I created a landing page on LeadPages with 101 SEO tips. Then I published the link to it on Twitter, my homepage, and in the sidebar of my hompeage.
Here’s my Twitter post:
In one month, this landing page gave me 29 subscribers.
I got 11 subs from Twitter, 7 from Facebook, and the rest from my comments on other blogs and Google.
The average conversion rate for this landing page = 32%
I also offered my visitors two types of content upgrades on my first blog post. The first one included the full results of my research on what SEO tricks 5 online experts were using, and the second was the pdf version of the post. (More than 8000 words!)
Here’s what the content upgrade looked like:
I gained the rest of my subscribers from my sidebar and my “Start Here” page. People entered in their email addresses in exchange for my 101 SEO tips and tricks.
Here’s an image of sidebar and my Start Here:
Currently, my list is at 1,083, and I only have 4 posts on my blog. On average, each post gets me 270 subscribers, 76 comments, and 820 social shares.
I went from 100 to 1,083 and gained this traffic by doing 2 things: 1) referral networks, and 2) blogger outreach.
My primary strategy was to use referral networks: GrowthHackers.com and Inbound.org.
I would search for commenters on blog posts related to my topic, help them if they needed (sometimes commenters would leave specific questions and I could answer those questions or give suggestions), and then write to them personally. I tried to make friends with active members of these communities. They supported me whenever they saw my posts.
The basic premise of my promotion is building friendly relationships.
This strategy got me more than 5,000 visitors in total! My conversion rate from those leads was over 60%.
Outreach to commenters
I was under the impression that I should reach out to those folks who are experts in their field. I would leave comments on blog posts or email them. After all, we are all bloggers, employees and business owners.
It DAWNED on me!
I need the people who leave those comments on those experts’ blogs. The ones who ask questions and express their gratitude for an excellent article. We are absolutely the same, and I have my own experience that I want to share with them. You only have to reach out to these people to find the quickest way to get in touch.
It gave me amazing results: subscribers, social shares, and comments on my blog posts. But most importantly, I got their friendship.
A few months ago, I wrote my blog post The Definitive Guide to Writing First Blog Post [+63 Tips from Experts]. I was astonished by the results. I got about 6,000 page views and more than 400 new subscribers from that article alone!
How did I achieve this?
1. I used my blogger outreach technique to connect with influencers.
2. I published my post on referral networks where there is a great deal of my target audience.
3. I created a monster post, which is more than 16,000 words long, in which I fully covered the topic of creating first blog posts.
What has building an email list changed in your life and allowed you to do?
I’ve always wanted to find people who share my views. To help and ask for help. I found them thanks to my email list. Out of this experience, it’s become clear to me that it’s important to devote much of my time to list building, as it brings me not only friendship but real revenue, too.
What’s next for you?
Me + Girlfriend
e-Commerce Shop Owner
Thanks to Videofruits' posts, I understand the importance of content upgrades and focusing on list building. I have tested these recommendations on my blog, and now I'm getting ready to launch my online course soon!