When I first started building my email list I was working in sales for small companies. Through my career I developed a skill for landing clients and I noticed a lot of online business owners struggling with this area.
That’s when I decided to build an email list around the topic of sales strategy.
Fast-forward 1 year and I’d built an email list of 355 subscribers.
I’ve since launched my sales coaching program and I’m earning $14,973 a month.
How did you do it?
I got my first 100 subscribers by doing one thing. I asked my friends, family, and clients to join my list and to keep their ears out for people I could help with sales coaching.
Here’s me asking a close friend to join my list:
Here’s an example of one of my friends referring someone they met:
Here’s a screenshot of how I would follow up with the person they referred me to:
This earned me my first 150 subscribers.
Currently my list is at 355 subscribers.
I went from 150 to 355 subscribers by doing 2 things: 1) guest posting, and 2) giveaways.
I learned that I should go to the websites where my audience is already visiting and try to add value. One of those sites that has a lot of my target audience is Side Hustle Nation by Nick Loper.
From following Nick I knew he was a busy guy with the goal to give in-depth articles and content to his audience. I noticed that he allowed guest posts on his site featuring topics that the “Side Hustle Nation” (as he calls his audience) would like.
He liked my idea for a guest post and it went on to become the most shared post from his site ever!
This resulted in adding 160 subscribers to my list.
I saw a few people running giveaways included Videofruit and decided this would be a fun thing to experiment with.
My audience is looking to start a business and get their first clients so I gave away a course by Brennan Dunn called “Double Your Freelancing Rate.” Brennan is a well-known name in the online freelancing space, so I felt this would attract the kind of people I was looking to work with.
Here’s a screenshot of my giveaway:
This first giveaway earned me 25 subscribers.
After my guest post went live on Side Hustle Nation I then ran a giveaway just for my new subscribers by giving away 90 days of sales coaching.
Here’s a screenshot of my second giveaway:
This earned me 45 new subscribers.
The first offer I made to my email list was sales coaching.
My sales coaching package includes:
Within ten minutes of sending out an email to my list about coaching, I landed my first coaching client!
I now earn $14,973 a month from my sales coaching program.
What has building an email list changed in your life and allowed you to do?
Before building my email list, I I couldn’t conceptualize what life outside of a 9-to-5 would look like. Once I got clear on who I was meant to serve, I was off to the races and there was no looking back!
What’s next for you?
Moving forward means focusing on 3 things:
Wife + Two Boys
Productivity, Entrepreneurship & Finance
Like a lot of people, I daydreamed about starting a list for months... maybe years. I sat here and watched lots of other people launch products, publish books, start online training courses. And finally I called Videofruit and asked what it would take to work with them. I don't have a huge list and I haven't launched my first product yet. But I took the first step. I started. And that feels really good. It's made me realize that anyone can form a tribe. No special ninja skills required. You just have to get out there and find people who you can add value to.