When I first started building my email list, I had just started my website development business, Bixa Media.
After having serviced clients on a one-on-one basis for years, I was looking for a more scalable way to grow my company.
That’s when I decided to start helping entrepreneurs with website development and marketing.
Initially I built an email list of 2,000 people in 2015, but I let the list go “stale” and it went down to 547 subscribers after I stopped emailing them.
Fast-forward 4 months and I marketed a course idea to a 52-subscriber subset of my list.
The result? I sold 8 copies of a beta email marketing course and generated $2,376 in sales!
How did you do it?
I got my first 100 subscribers by doing two things.
First, I landed clients for one-on-one marketing services. This helped me not only land a few subscribers, but also generate revenue in the process.
Second, I started reaching out to local business owners and asked them to join my list. It’s a manual process but it works!
Currently my list is at 1,085 subscribers.
Since then, I’ve been focused on two things to grow my list: 1) the upside-down homepage, and 2) Facebook engagement.
The upside-down homepage has allowed me to see a 4.2% conversion rate on my website among first-time visitors. Woohoo!
The upside-down homepage is where you put the call-to-action at the top of your website instead of the bottom. The end result is that it removes a lot of friction from first-time visitors to sign up for your list, and makes it easy.
The conversion rate breakdown among traffic sources for my upside-down homepage includes 5.62% for direct traffic, 0.37% for Google organic traffic, and 6.06% for Facebook traffic.
Here’s my current (June 2016) homepage:
Facebook has been a great source for growing my email list.
I help members of targeted Facebook groups in my niche to grow awareness around my brand. Even though one-on-one help in groups isn’t scalable time-wise, it’s worked really well for me.
Additionally, I also promote lead magnets on Facebook to retargeted website traffic.
I have a new lead magnet that I tested among my existing website list which resulted in an almost 10% conversion. So the next step is to promote my new lead magnet using a combination of Facebook ads and manual outreach.
Even if this means only a couple of subscribers a day, my priority is quality over quantity.
This is more likely to generate potential students for my upcoming courses.
What has building an email list changed in your life and allowed you to do?
Personally, it has created a new revenue-generating avenue that will help me support my fiancé’s new career change (pilot) which requires more mobility.
Business-wise, I am able to help more entrepreneurs just starting out, at a price point they can afford.
This is incredibly fulfilling.
What’s next for you?
Going forward I’ll be focusing on 2 things:
Fiancé + Dog
Working With Private Clients
On track to six-figures
Building and nurturing my email list has allowed me to validate a new direction in my business: online education and productized services. By moving in this direction, I no longer need to be solely reliant on one-on-one client work. I look forward to the personal and financial freedom that this new direction will bring me. Plus, I'm excited to serve more entrepreneurs in a better way!