When I first started building my email list, I was developing websites for Fortune 100 companies and small businesses as a freelancer.
I kept hearing from clients that other freelancers were leaving them hanging on projects and not following through. That’s when I decided to build an email list around the topic of running a sustainable freelance business.
Fast-forward 7 months and I’d built an email list of 1,034 subscribers.
I’m now in the process of launching a product to my email list in the form of an online workshop.
How did you do it?
I got my first 100 subscribers by doing one thing. I reached out to everyone in my network and asked them to join my list.
The best thing you can do when you’re starting to grow your list is to go to the relationships you’ve already developed. Since I had already been freelancing in web development, I decided to reach out to people I knew to ask them to join my list.
Here are a few examples of what I sent them:
Currently my list is at 1,034 subscribers.
I went from 100 to 1,034 subscribers by doing 2 things: 1) creating an upside-down homepage, and 2) giveaways.
At one point in time I didn’t have a homepage that captured emails. My site looked like this:
I discovered that it’s more effective to have a place that my audience can join my list at the top of my site because of this post.
Now my website looks like this:
Since updating my website in mid June 2016 gotten a total of 57 subscribers.
In July 2016 I ran my first giveaway. I wanted targeted subscribers so I chose to only offer prizes that were relevant to freelancers.
The giveaway resulted in a huge bump up of new emails, totaling 399 subscribers.
Here’s a screenshot of my giveaway:
Here are some other details from my giveaway:
Here are two screenshots from when I reached out to others in my industry to spread the word about my giveaway:
Findings from my giveaway:
What has building an email list changed in your life and allowed you to do?
With our first baby on the way in January, I have the confidence that I’m able to build an audience to offer products to without completely wearing myself out. This is a huge change from going from client to client.
What’s next for you?
Moving forward means focusing on 3 things:
Wife + 2 Cats + Baby On The Way
I fell victim to the vicious cycle of releasing a product that I thought folks wanted, but they didn't. I had been building lists for clients for years and knew I needed to do that myself. Now, as my family grows, my list is growing and an audience telling me what they need from me. I'm building my business in a way I had never done before and it's much easier doing it this way. Goal Achieved!