I started building my email list while at my current job as a non-profit manager for the State Department.
Fitness and health have always been interesting to me, and I started getting questions from colleagues, peers, and friends about wellness-related topics.
That’s when I decided to start building an email list around the topic of meal preparation and plus-size fitness.
In spite of my “non-expert” status, I just started.
Fast-forward 59 days and I had built an email list from 8 to 2,543 subscribers.
Now I’m on a journey to set my own hours and run my own business!
How did you do it?
I got my first subscribers by doing two things.
First, I made a list with 20 names of friends. I was a little hesitant to tell the world about my new journey, so I only reached out to 10 of them, but I got excited when 8 of them said “yes” to joining my list!
Second, I posted an image in a Facebook group and on social media about a personal challenge I decided to do to and people seemed to love it.
In total, that Facebook and social media post grew my list from those first 8 subscribers to 267.
Since then, my list has grown to 2,746 by focusing on two things: 1) Instagram; and 2) Facebook groups.
I decided to create a “Free Meal Prep Guide” to anyone who signed up for my email list.
To make more people aware of it, I advertised it on my Instagram account and also paid a small fee to be featured on a few high-profile Instagram accounts in my niche.
Instagram alone took me from 267 to 1,079 email subscribers.
Additionally, I placed that free guide on my website, and I am currently seeing a 28% conversion rate.
I’m happy with it!
I’ve learned a lot about what to do and what not to do when it comes to reaching out with Facebook groups.
One of my best posts netted me over 1,500 email subscribers.
However, that post got so much attention that it was deleted after 25 minutes. Now I’m much more careful about what I post, but I always aim to help people to the best of my abilities.
What has building an email list changed in your life and allowed you to do?
It’s given me so much freedom!
When my hours increase at my current job, my pay does not. Now I’m on a journey to set my own schedule and determine my own destiny.
It’s freedom from the insanity!
What’s next for you?
I’ll be spending all of my time focused on 2 things:
Plus Size Fitness
Releasing product soon!
I've been watching online entrepreneurs from the sidelines for the past 4 years and dreaming that one day I'd be able to get in the game. Now, just two months after starting my list, I'm at 2700+ subscribers and can confidently say that as a result of all the tools Videofruit offers, I'm on track to successfully launch my first product and boost my income significantly before the end of the year.