When I first started building my email list I was working 4 days a week as a financial advisor, had a great group of coworkers and had only a 10-minute commute to work.
On paper, life was pretty good…
But I wasn’t excited at the prospect of doing the same thing for the next 30 years. So I turned to freelancing (writing at first) as a way to bring in extra income and allow me to change careers, even though I was the breadwinner and a mama to two toddlers!
That’s when I decided to start growing an email list to share the process of how I grew my freelance business and later quit my job to do it full-time.
Fast-forward 9 months and I had grown my email list to 469 subscribers, launched my first course (which grossed $680 in its first month and tens of thousands of dollars since), and was steadily bringing in enough money to support my family from my freelancing work.
As a result, my family was able to pack up and winter in South Padre Island, Texas, which was one of my dreams!
Since then (August 2014), I’ve grown a list of over 5,582 subscribers, launched multiple courses, and work from home full-time.
How did you do it?
I got my first 100 subscribers by doing two things.
First, I offered a freebie download on my website.
Then, I optimized my website by putting pop-up boxes so I could capture more people who were visiting.
Since then my list has grown to 5,582 subscribers by focusing on two ways of building my email list: 1) free email courses; and 2) content upgrades.
Free Email Courses
My goal is to add value to my email subscribers’ lives by getting them to act on their goals of becoming successful freelance writers and VAs, so they can also leave their day jobs behind or bring additional income into their households.
As students go through the courses, I follow up to make sure they’re taking action. Once they complete a free course, they get a one-time offer to join one of my paid courses at a special price.
I currently offer three free email courses:
Almost every blog post I create has a free download you can get by subscribing to my email list.
This comes in handy when people discover me through a guest post or by being on someone’s podcast, because they get a ton of value for free that helps them get the results they’re looking for.
What has building an email list changed in your life and allowed you to do?
It’s crazy to think about, but now I get to work from home and be around my family when they need me most.
One of the first things we did when I was able to leave my job was to go on a family trip for two months in Texas. I had to work during some of it, but being able to pack up the kids and hit the road was a liberating feeling that’s indescribable!
What’s next for you?
I’m on track this month for $23,000 in sales, which is crazy!
I have a lot of expenses for members of my team and my systems, but it helps me have more time to work on my business and be with my family.
We’ll be spending all of our time focused on three things:
And a lot more traveling with my family!
Husband + 2 Kids
Starting an online business is scary - it's easy to get overwhelmed and taken slave by analysis paralysis. But when you find the right info and the right people to follow, you’ll make progress faster than you ever thought possible. Thank you Bryan and the Videofruit Team for helping me kill it with list building and growing Horkey HandBook!