When I first started building my email list, I was an independent personal trainer helping clients out of a small studio in Los Angeles. I trained all kinds of people, from WWII vets to young professionals in the entertainment industry.
After living through a year of out-of-control symptoms and weight gain, I was diagnosed with PCOS in 2005. My expertise in fitness helped me recover quickly.
I always wanted to help other women with PCOS, and going online made it possible for me to reach that audience.
That’s when I decided to build an email list.
Fast-forward 21 months and I’d built a list of 12,416 subscribers.
I have launched a couple of products too: a PDF workout program and my coaching program.
How did you do it?
I got my first 100 subscribers by doing one thing. I wrote a monster post called “16 Tips for Losing Weight with PCOS That Won’t Cost You a Cent!” To get people to sign up for my email list after reading, I included my first content upgrade to help put my tips into action.
Here’s what readers would click to subscribe:
Then this popped up to capture emails:
To date, that upgrade has captured 2,583 emails.
Currently my list is at 12,416 subscribers.
I went from 100 to 12,416 subscribers by doing three things: 1) content upgrades, 2) expanded guest posts, 3) Welcome Gate
Including content upgrades on each of my posts has continued to be a source of sustained growth for my email list.
About once a month I write a 1,500 word post that’s actionable and includes a content upgrade that helps readers take my content further.
Here is an example of what that looks like:
I put that yellow box at the bottom of each of those blog posts.
Most of these posts collect 250-1200 emails, depending on how long they’ve been published and how popular they are.
Expanded Guest Posts
I contacted the most popular PCOS nutrition bloggers and offered to write a guest post series on exercise and PCOS.
I used Videofruit’s expanded guest post technique to collect more emails. Most of those posts have collected around 250 emails, but they range from just 70 emails to 800 emails per post.
The other way I utilized guest posts was using Facebook ads, actually!
After reading the Videofruit Facebook ad experiment blog post, I created a Facebook ad campaign that collected 2,499 emails while being revenue positive.
I reached out to Grow and Convert and asked to share my story with their readers. They agreed, and this article is what came out of that. I don’t have an exact number of the subscribers that came from this, but it was quite a bit. This helped get my name out there even more!
I read about LeadPages’s Welcome Gate and installed one on my site.
Since Jan. 20, 2016 it has collected 1,317 emails.
What has building an email list changed in your life and allowed you to do?
The revenue from the my first product launch paid for my husband and I to spend the summer in Europe. We did many amazing things, but the highlight was being able to visit places my grandfather lived in Germany, before he was captured by the German army, and going to Oktoberfest with my entire family.
My coaching program so far is pretty successful and I got some recognition from Precision Nutrition, the company that trained and certified me to be a coach.
In September 2016 they flew me to Toronto to meet with some of my fitness heroes and appear in a marketing video.
What’s next for you?
Moving forward means focusing on three things:
Me + Husband
Health and Fitness
I wake up five days a week and work for a cause I am passionate about. My husband and I have traveled to 23 countries in the past three years while rapidly paying off student loans and building a secure financial future. The business I'm building has made it possible for us live out our dreams. Videofruit gave me the blueprints I needed to make our dreams come true!