When I first started building my list, I was a Six Sigma Black Belt Expert at Honeywell Technologies.
I first started blogging as a way to journal the joyful conversations I was having with my preschool-age kids. I recorded our conversations and I saw that my friends and their friends loved it and started chipping in with their own stories.
During all of this, the workplace policies began to change and choke my freedom and flexibility, and I realized I was enjoying blogging more than I was enjoying my job.
That’s when I decided to start building my list.
Fast-forward 2 years and I’d built a list of 4,220 subscribers.
How did you do it?
I got my first 100 subscribers by doing one thing. I added an opt-in to my website.
This quickly got me my first 100 subscribers.
Currently my list is at 4,220 subscribers.
I went from 100 to 4,220 subscribers by doing 3 things: 1) publishing content regularly, 2) guest posting, and 3) having content upgrades.
Publishing Content Regularly
One of my first articles went moderately viral, and that helped me get an entry into Huffington Post.
I pitched the article to Arianna Huffington and got accepted as a contributor. Since then, I have been a regular on HuffPost.
Here’s my email to her:
This helped me get noticed by so many different people since Huffington Post is so large!
When the post was doing the rounds, I realized that I had a lot of visitors but no place to hold them in. I had nothing to remind them to come back. This led me to leverage the larger platforms so I could add even more subscribers.
In March of last year, I decided to leverage the Huffington Post platform.
I brainstormed on what was the pain point of my target audience. I realized that many working parents felt like they were stressed out from the pressure of the balancing act.
My next question was: What do they think would help them?
I did a little survey and I found people wished for more parent-friendly policies in the corporate world. So I scoured the internet for companies big and small, reached out to their human resources team and interviewed them on their unique parent-friendly policies.
I offered to first publish the round-up on my own website and then publish on the Huffington Post. Of course, the companies were glad for the free publicity. I was glad for some great content and I got great publicity too.
This grew my list a ton. It made the rounds on social media and was shared by quite a few people.
I saw a lot of traffic from some of these sites. One of my recent guest posts for Parent.co received 20.8 K shares, and another one of my articles on the Huffington Post was picked up by Lonely Planet and they tweeted the link out!
I created a mega-list as a content upgrade that would be relevant to and useful for the incoming audience. I made sure I had it up before my first Huffington Post guest post went live. When that post was doing the rounds, my opt-in received a lot of exposure and I received a real bump in my subscriber numbers.
I created a few more content upgrades for my guest posts, and those helped my list grow substantially!
What has building an email list changed in your life and allowed you to do?
I have a lot of people writing back to me about how my articles have helped them and it’s very rewarding. It’s exciting to share my journey with others. I also receive request for product reviews, which is a definite sign of growth.
What’s next for you?
I’m spending all of my time focused on three things:
Me + Husband + 2 kids
Parenting and Mom Entreprenuership
Six Sigma Black Belt Expert at Honeywell Technologies
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