When I first started building my email list, I was a computer engineer at Carnegie Mellon University. I didn’t want to be tied down by the 9-to-5 anymore and wanted the freedom to do whatever I want.
I used to write a lifestyle blog and always received compliments and questions about my blog photos, so I started writing photography tutorials for other bloggers and it quickly became my passion!
That’s when I decided to build an email list around the topic of photography.
Fast-forward 15 months and I’d grown an email list from 0 to 8,057 subscribers.
During that time I launched a site that offers high-quality photography for creatives called Creative Convex. Now I am full-time in my online business!
How did you do it?
I built my entire list by focusing on one strategy: content upgrades.
A content upgrade is bonus content that you give your audience in return for their subscription to your email list.
I got my first 100 subscribers from this post: 5 Ways To Make Your Blog Social Media Friendly + A Free Guide.
Now my list is at at 8,057 email subscribers.
I went from 100 to 8,057 subscribers by doing 2 things: 1) launching my high-quality photography site for creatives called Creative Convex, and 2) continuing to focus on content upgrades.
Creative Convex + Content Upgrades
In October 2015 I launched Creative Convex–a photography resource for bloggers and creative entrepreneurs. I decided to release free photo packs with a total of 20 photos that could be used for anything from blog post graphics to sales pages to e-book covers, and anything in between.
I expected some growth in my list when I first started Creative Convex, but I didn’t expect it to grow so quickly.
You can see how fast my list grew when Creative Convex launched:
Now around 85% of my email list subscribers are due to Creative Convex.
Here is a screenshot of my LeadPages dashboard that shows the number of opt-ins through my photo packs:
Recently I launched a service helping creative entrepreneurs get the right photos for their brand.
I initially sold 6 slots and am now earning $5,078 a month!
What has building an email list changed in your life and allowed you to do?
I feel like I’ve built this huge community of the right people and it’s amazing. They constantly engage with my emails and support and encourage my business.
Soon I’ll be launching more products and I hope that the increase in revenue and passive income will help give me the time and resources to travel.
What’s next for you?
Moving forward means focusing on 3 things:
I love that Videofruit cuts out all the fluff, and gives you the exact steps that you need to take to grow your business. I am now gaining 500 more subscribers each month - thank you so much!