When I first started building my email list I was hosting workshops as a sexologist, but I felt that I couldn’t grow them any further.
I realized that creating an online community was the next big step and that’s when I decided to build an email list on the topic of sex education.
The reason I chose that topic is because I knew my audience was hungry for knowledge on talking with their kids about sex in a way that feels natural and as free of awkwardness as possible.
Fast-forward 6 months and I’d built an email list of 1,039 subscribers.
I’m now in the process of validating my first product and am excited to roll it out to my community!
How did you do it?
I got my first 100 subscribers by doing one thing: I reached out to everyone I knew and asked them to join my list.
It took a lot for me to work up the confidence to ask my friends and personal network, but you have to dig deep and into every corner of your life to find those people. They end up supporting you the most.
Here’s what it looked like when I messaged my friends:
Currently my list is at 1,039 subscribers.
I went from 100 to 1,039 subscribers by doing two things: 1) asking for support, and 2) giveaways.
Asking For Support
Getting my first 100 subscribers was anything but easy. In near-desperation, I went as far as asking our home builder to subscribe.
Because I invested so much time and energy in starting my list, I knew I had to see if any of my first subscribers knew others who would like to know about my topic.
Asking my initial subscribers led me to a total of 240 subscribers.
I heard that giveaways were a powerful and exciting way to build a list, so I was excited to create my own.
My audience are typically parents of young kids. They are looking for the best way to talk to their kids about the birds and the bees at the right time. That’s why I hand-selected books to help them in this process.
My giveaway added a total of 893 subscribers to my email list.
Here’s what my giveaway looked like:
At first the entries for my giveaway slowly rolled in. Then a group of moms got their hands on it and shared it!
Here’s one of my favorite tweets from the giveaway:
Win a book voucher and surprise your kids with some new books! https://t.co/WeoYnpfWke via @https://twitter.com/SexEdRescue
— UbosOras (@UbosOras) February 29, 2016
At the same time my giveaway was live, a site called Hey Sigmund had just done a post on child development but left out sexual development. I made a cheeky remark in the comments about the fact that sexual development wasn’t included and luckily posted my email address as my work one.
The owner was intrigued by my email address, checked out my site, liked my writing and approached me. I wrote the blog an epic 3,500 word blog post that took me 3 weeks to write. I also included an attractive opt-in offer for the site’s readers in the author byline for an “Age Specific Topic Guide.” The post is at 89,596 views and still climbing. It scored me 421 new subscribers and 233 Facebook followers.
What has building an email list changed in your life and allowed you to do?
Creating an email list has brought me closer to my audience and has shown me that families need sex education more than ever.
The journey of building my email list has also given me the confidence that I can monetize my list because of how much interest there is in my topic.
What’s next for you?
Moving forward means focusing on 3 things:
Male Partner + 2 Kids
Sex Education For Familes
Releasing A Product Soon!
Clear, concise and guided steps on how to build a list. The community has been a fabulous resource with a really supportive bunch of peers. I couldn't have got this far without the Videofruit community - they are the icing on the cake.