When I first started building my email list, I was an indie musician and a director of finance at an opera company.
After leaving the corporate world to raise my young children, I began writing and performing my own songs. I toured as a singer and songwriter for 9 years, released 3 CDs, and won several songwriting awards.
I noticed the struggles of the artists around me, so helping other artists was a natural step from the learning experiences I’d had as an indie artist.
That’s when I decided to build an email list to help struggling female artists.
Fast-forward 19 months and I’d built a list of 3,000 subscribers.
My first launch made $20,000 and I’ve earned a total of $50,000 during the past 12 months.
How did you do it?
I got my first 100 email subscribers by launching my podcast and including a free content upgrade for listeners.
I initially built a following on social media due to a radio show I was on called “Women of Substance Radio.” When I shared my new podcast, a lot of those listeners opted in.
Here’s what the landing page for the content upgrade looked like:
Here’s Women of Substance sharing my post on Facebook:
Currently my list is at 3,903 subscribers.
I went from 100 to 3,903 subscribers by doing four things: 1) podcasting, 2) hosting webinars, 3) creating quizzes, and 4) having giveaways.
When I launched my podcast on April 1, 2015, I decided to tell podcast listeners to visit my website to get show notes.
Upon visiting my site, they would see my freebie and opt in at the bottom of the notes.
Here’s a screenshot of my show notes page:
In September 2015, when I had about 500 subscribers, I started doing webinars.
In February 2016 I started doing joint venture (JV) webinars.
JV webinars are where you partner with another person or company in your industry and offer to do a free event for them. Sometimes they contain a pitch at the end, but sometimes they don’t.
JV webinars alone have added 500 subscribers to my list.
In June 2016 I added a quiz to my site.
The quiz has grown my list by about 400 in the last 5 months.
Here’s a picture of my website where visitors find my quiz:
In November 2015 I started using giveaways and added 1,500 new subscribers from this method.
The aim is to make the giveaway go viral by including an incredible offer my audience will love.
Here’s a screenshot of my giveaway:
In September 2015 I launched my first product in the form of a membership site called the Female Musician Academy.
This has earned $20,000 so far.
My other products to date include:
In the last twelve months I’ve earned $50,000 from course and affiliate sales.
What has building an email list changed in your life and allowed you to do?
It’s allowed me to gain serious momentum in my business. When I started doing webinars, only 50 people would register. Now I can get over 200 people to register for a single webinar. That’s all due to the power of email. I can get those numbers without spending money on ads.
Personally, it allows me the freedom to go where I want, when I want. I can load up emails before I leave for a week to still communicate with my audience while I’m away.
I can take 10 days to travel during a month and have the stability in my business to know I’ll make up that time and money later.
What’s next for you?
Moving forward means focusing on three things:
Husband + 2 Daughters
Tutorials For Female Artists
Director Of Finance For Opera Company & Indie Artist
Videofruit is "learning out loud" for my benefit. I love watching what Videofruit tests and following the journey and results. It saves me time and money testing things in my business that might not work. They’re also super innovative and stays on the cutting edge of new list-building and launching strategies so I don't have to. Videofruit is a great resource that lets me cut out the other "noise" in my inbox and just keep up with their emails knowing that I'll always be up-to-date with the newest and best tools and tactics.