When I first started building my email list, I was a web developer who wanted the freedom to spend more time with my family.
I was an early instructor on the online course platform Udemy and my YouTube channel was buzzing from tutorials I was posting when I realized I was building my platform on “rented land.”
That’s when I started building an email list around the topic of freelancing & web development.
Fast-forward three and a half years and I’d built a list of 16,376 subscribers.
In 2016 digital products accounted for 94% of my earned income.
I can honestly say I enjoy a comfortable living.
How did you do it?
I got my first 100 subscribers by doing one thing.
I got on the online course platform Udemy very early on and was able to ask for subscribers in my courses. Udemy has since banned strategies like this.
Since I was popular, this easily earned me my first 1,000 subscribers.
Currently my list is at 16,376 subscribers.
I went from 1,00 to 16,376 subscribers by doing two things: 1) YouTube tutorials, and 2) Udemy courses.
I’ve been posting tutorials on YouTube since 2012 and have been earning significant traffic.
In each video I create “annotations” that allow me to link to other places, including my own site.
My viewers see my annotations and can click to subscribe or even get a special offer on one of my courses.
This brings about 30 new email subscribers each day.
Here’s what that looks like:
Here’s a picture of my YouTube profile:
I’ve been creating courses on Udemy since it first launched in 2013.
I now offer 9 courses and have served over 185,000 students as an instructor.
The traffic that visits my Udemy courses is significant and spills over onto my 2 websites, bradhussey.ca and codecollege.ca.
Udemy alone earns me 20-30 new subscribers every day.
Here’s my profile:
In addition to my Udemy courses, I’ve also offered the following to my list:
In the past, my service-based income has typically accounted for a significant portion of my income (40% in 2014). In 2015, client work only accounted for 16% of my total income, and in 2016, service-based income accounted for 6% of my total revenue while product income accounted for 94%!
The interesting thing is my service-based income can still pay the bills, but I’ve scaled back my service-based business to make room for the very fruitful product side of my business.
What has building an email list changed in your life and allowed you to do?
It has easily allowed me even more freedom and flexibility to spend quality time with my family. I had a very free schedule when I was exclusively freelancing, but this makes my time even more flexible.
I also now get to be picky with my client work and to choose to invest more time in building my own products.
What’s next for you?
Moving forward means focusing on two things:
Wife + 2 Kids
Freelancing & Web Development
A comfortable living :)
Videofruit was like a slap-in-the-face wake up call to prioritizing building my email list. I've heavily used Videofruit strategies to successfully sell products to that email list. Now as I see my list grow every day (using Videofruit tips & strategies), I see that my business is going to do really well. It's very exciting and inspiring! Thx Videofruit ;)