When I first started building my list, I worked as a branding consultant in the Philippines teaching women’s empowerment workshops.
I got my toes wet with building a blog a few years earlier, and now I felt it was time to heavily focus on that and give it the attention it deserved.
That’s when I decided to build an email list around the topic of goal-setting for creative women leaders and entrepreneurs by showcasing my business experiments.
Fast-forward 30 days, and I was able to build a new list of 1,554 subscribers.
Since starting these initial business experiments I’ve earned $9,127 dollars by offering products and one-on-one coaching.
That’s more than what I make ANNUALLY in the day job I left!
How did you do it?
I got my first 200 subscribers by doing one thing: reaching out to my old blog audience of 800’ish subscribers that I had built years earlier.
Here’s the email that I sent out to them:
I assumed that 70% or more of my blog audience would join me on this new journey, but only 216 of them joined. Although it was less than I wanted, I was off to the races with people who cared about this new journey.
Currently my list has 4,660 subscribers.
I went from 216 subscribers to 4,660 by primarily doing 2 things: 1) e-courses, and 2) e-books.
To my knowledge, no one was offering free e-courses in the Philippines when I started.
The first e-course I created was the “Design Your Productivity Course“. As of June 2016 this e-course has added 2,488 subscribers to my list.
Here’s how it’s performed:
These are the steps I took to create and promote it:
Step #1: I decided on my topic. Thankfully, I knew my audience very well. I talk to them constantly over social media, personal e-mail exchanges, and carefully-designed surveys that I incorporate in my blog posts, newsletters, or giveaways.
I singled out ONE pain point that was a major obstacle for almost everyone in my community: the “I don’t have money to pursue this” mind-block. It was a tiny part of what I wanted to teach (goal-setting), and it’s a crucial hump to get over before you can actually pursue goals successfully. Also, I thought to myself, “If I show them how to save and raise money, then hopefully, by the time I launch, they should have some funds to draw from!”
Step #2: Making the actual e-course. Over the next two days, I cobbled together a sample Excel file template that synthesized some budgeting principles I live by, a simple learning module, and a very basic landing page. I literally just talked over my Excel file as I demonstrated how to use it and the principles behind it. My goal was to make the first prototype very quick and simple.
I had to keep telling myself “quick and simple, quick and simple” because there were definitely points in those 2 days when I wanted to dwell on certain things or delay the release because I felt I wasn’t a financial expert. I had to remind myself that the purpose of my experiment was to encourage first trials from potential customers and let them experience what an e-course felt like.
Step #3: Inviting students to join. I published the free e-course, wrote a couple of blog posts and inserted it as an opt-in offer, then promoted those blog posts in social media. As of June 2016, this free e-course has 2,092 students in it.
Step #4: Getting students wasn’t my main barometer of success for this prototype; it was getting feedback. I set up an automation sequence where I asked enrolled students about their experiences with the course, their feedback on the videos and my teaching style, and other questions about the topic AND the course. It was a treasure trove of information, and it really shaped how I created my actual product.
I’ve created multiple opt-in offers as worksheets, checklists, and an e-book.
To date, the productivity e-course is still my highest converter. However, I saw the most growth in my Side-Hustle e-book.
Since I released it last April, it has had over 1,500+ downloads in 7 weeks.
What has building an email list changed in your life and allowed you to do?
I’m a fast mover, so when I see an opportunity, I want to try it out ASAP.
Having a day job and being a consultant didn’t allow me to call the shots as much as I wanted to.
Now I’m able to jump on opportunities as I see them and continue building a legacy of my own.
What’s next for you?
I’ll be spending all of my time focused on two things:
Lives In The Philippines
Goal-setting For Women
Building an email list has allowed me to leave my job, pursue any opportunities that I want, and surround myself with an incredible community of driven-women.