When I first started building my email list, I was working as an IT business analyst, working for enterprise businesses to take down requirements and turn them into tech specs for developers to work on.
I’ve always wanted to know how people like Oprah Winfrey and Steve Jobs do awesome things that others aren’t doing. How did they become the mega-successes that they are today? What do they have that I can use on my own path to success?
So in 2011 I decided to find out and report my findings via a blog, and in 2014 I turned that blog into a motivational speaking company.
That’s when I decided to build a list around the topic of goal-setting and productivity.
Fast-forward 11 months and I’d built a list of 1,081 subscribers.
How did you do it?
I got my first 100 subscribers by doing one thing. I reached out to friends and family.
I got maybe 20 subscribers from looking back at e-mails from the previous 30 days and asking those folks if they’d like to join my list.
I was able to bring in another 40 from social media sources like LinkedIn and Facebook. I sent them the same message I’d sent to my first 20 subscribers.
Then I focused on people I’ve texted who were in my phone, which accounted for another 20 subscribers. I pulled another 10 by simply running into people in my daily life and networking events.
Currently my list is at 1,081 subscribers.
I went from 100 to 1,081 email subscribers by doing 2 things: 1) hosting giveaways, and 2) speaking engagements
The main driver for my increase in subscribers was giveaways. Giveaways probably accounted for 90% of my subscriber growth.
I posted my giveaway a couple of times on Facebook:
In February, I was at around 100 subscribers, so I decided to host a giveaway of 3 years worth of free Audible subscriptions.
That giveaway brought my subscriber total up to 890!
However, I shifted my attention to a crowdfunding campaign and the launch of my book and paid relatively little attention to list building, and the results showed it. I went from 890 subscribers down to 650 subscribers by mid-October. It did help me bring in some revenue, but the loss of subscribers was difficult.
Since I had the book and the crowdfunding campaign behind me, I then could focus my attention back to list building, using another giveaway for a free Kindle Fire + 9 self-help books as my main driver for growth.
During this time, I also utilized speaking engagements as a lead generation tool using LeadDigits, which automatically sends a lead magnet in exchange for an e-mail address via text message.
These two strategies helped me get from 650 to nearly 1,081 subscribers in just 3 months!
What has building an email list changed in your life and allowed you to do?
Personally, it has given me a lot of hope.
E-mail has gotten a lot of flak but it is really the tried-and-true method for selling products and services, and I know that an engaged audience that values my e-mails will value my business and its products/services as well.
What’s next for you?
Moving forward means focusing on three things:
Wife + Baby on the way!
Goal Setting & Productivity
IT Business Analyst
I knew I wanted an e-mail list, but had no idea how to build a successful, engaged one. That all changed when I learned about Videofruit's e-mail course. I've learned so much about how an e-mail list can transform my business that there's no way I CAN'T have an engaged e-mail list. I'm very excited about the future and thankful for Videofruit's impact in my business.