Buffer just quietly released a new feature today. There was no blog post, no tweet, no email…nothing.
Here is their Twitter feed from the last few hours:
So, this morning when I logged in I had no idea anything had changed. My morning routine usually goes something like this:
- 5:30 AM: Alarm. Snooze. Stammer. Wakeup.
- 6:00 AM: Shower.
- 6:30 AM: Cook food. Eat food.
- 7:00 AM: Yoga. Check Bank account.
- 8:00 AM. Read Twitter. Buffer cool articles I read.
Today there was a “!” at the end of ‘Buffer cool articles I read’ due to an awesome little feature they quietly rolled out.
It’s not something that Techcrunch will write about or that will trend across Twitter. It’s small and kind of ghetto still, but I love it. And anyone that uses Buffer on a regular basis will do.
So here is the deal:
(If you don’t know what Buffer is, go catch up real quick)
Buffer now suggest content for you to share based on previous content you (and everyone else that uses Buffer) has shared previously.
It goes like this:
- @videofruit Tweets a lot about video marketing and business growth
- Buffer see’s that
- Buffer see’s @reelseo also Tweets about similar stuff
- @reelseo has a Tweet that gets a boatload of clicks
- Buffer suggest that I tweet it as well.
- I tweet it
- My people love it too
- Bryan is happy 🙂
- Buffer gets more money from Bryan
It’s simple, hardly noticed, not talked about and yet works really well.
How can you do something simple and surprising for your customers? I brainstormed three examples:
Exmaple 1: Videofruit.com
- One of the number 1 request I get with my “Bootstrapper’s Guide to Explainer Videos” course is to include a list of contractors that my students can use so they can AVOID the hiring process (major pain point). I could include a little ‘Buffer Style’ box at the top of the course that includes a link to a list of my current contractors.
Example 2: Leadpages.net
- LeadPages is a great tool for collecting email addresses and building landing pages. But I suck at writing headlines and stuff that makes people actually want to buy from me. Several of my friends have the same issue. In fact there are entire courses and a multitude of books (987 to be exact) written on this exact topic. What if LeadPages had a suggestion box to help you with that?
Example 3: Pipedrive.com
- I JUST started using Pipedrive a few weeks ago. It’s a tool that allows you to organize your customers and manage your relationship with them. I’m using it for a manual outreach campaign that we’re testing at Videofruit. However, new tools like this can be overwhelming. What if they did something like this?
Alright its your turn. What is something simple you could do in your business to blow away your customers? Tell me in the comment section below.