Email is like a boomerang, it constantly sends traffic back to you.
If anyone tells you it’s “dead“, Immediately run the other direction. 20% of the traffic to this site comes from email. 2% comes from Twitter.
That doesn’t mean you should dump Twitter, just keep it in perspective. If you only have 5 hours to work today. Don’t spend 4.5 on Twitter.
Here’s the deal though, as great as email is you have to use it correctly.
MyCrowd.com is a new service that just launched. They are like Elance or Odesk only slightly more integrated with existing applications.
As soon as I saw they were opened for business I posted a task to check them out.
30 minutes later I got this email
Can you spot the problem?
…
..
.
They didn’t give me a way to ACT on the email.
There is no button, no link…no way to do anything.
The point of the email was to alert me that someone had placed a bid but the email gave me no way to do anything about it.
I had to:
- Open a tab
- Type in their address
- Log-in
- Remember my login credentials
- Reset my login credentials
- Figure out how to get back to the task
- …ugh
Don’t make this same mistake.
If you are trying to sell something, make it easy for people to give you money.
Groupon does a good job of that:
If you are trying to get people to reply to an email and give you feedback. Ask them.
Don’t forget the obvious.
Need a cheesy analogy to help you remember? Gotcha’ covered 🙂