Ultimate Guide to Ultimate Guides

Everything you need to know about online marketing

Download

The internet is awesome. You can learn how to do anything. This collection of guides will teach you anything you need to know about online marketing.

I have organized them all into easy to browse section so you can find exactly what you need when you need it. Bookmark it.

Come back here for them whenever you need help and find the guide that fits.

(Note: If you know of a guide that is awesome, but isn’t listed, leave it in the comment section and I’ll include it.)

Table of Contents: 

  1. Copywriting
  2. Video Marketing
  3. Email Marketing
  4. SEO
  5. A/B Split Testing
  6. Social Media
  7. Landing Pages
  8. Other

 

1. COPYWRITING

1. The Definitive Guide to Copywriting

twit-5

Neil Patel

AuthorNeil Patel and Joseph Putnam

Published By: QuickSprout

Description: The Definitive Guide to Copywriting is a comprehensive guide that directs readers through the ins and outs of the copywriting world. Utilizing experiential evidence (including industry standards, foundations for effective writing, and unspoken rules) the guide assumes lay-person knowledge of the industry, bringing to light information and resources in a highly-accessible and effective manner.

2. The Absolute Beginners Guide to Copywriting

1fcee552a63484d304c845a271da6c36

Robert Sutherland

AuthorRobert Sutherland

Published By: OSTraining

Description: The Absolute Beginners Guide to Copywriting provides industry standards and resources for those just starting their descent into the world of writing copy. Concise, to the point, and direct, the guide provides information about marketing your work, finding your client-base, and getting a footing in freelance writing. This format provides point-by-point style guides to writing copy that moves product quickly and efficiently.

3. The A-Z Guide for Copywriters

Jani Seneviratne

Jani Seneviratne

Author: Jani Seneviratne

Published By: Optimum7

Description: The A-Z Guide for Copywriters is a more advanced guide to the copywriting industry than is typically covered in your basic how-to. Leaving logistics for other articles, this guide delves into the more intermediate aspects of writing copy, providing an A-Z template for formatting, writing, marketing, and building up a set of reliable clients. Utilizing the power of emotive writing, Seneviratne combines basic understanding of the industry with the practical finesse of technology, including harnessing the reach of social media.

4. The Complete Newb’s Guide to Effective SEO Copywriting

Adam Green

Adam Green

Author: Adam Green

Published By: Green Ink Creative

Description: In The Complete Newb’s Guide to Effective SEO Copywriting, readers are taken through the basic process of learning about Search Engine Optimisation, and how it will bring traffic and visibility to writing. Green explores the ways in which the advertising landscape has changed to include media sites as viable sources of transmitting information. Utilizing image placement, content organization, and templates, this guide helps copywriters find their way in a media-driven economy.

5. Guide to writing the Perfect Headline 

Kevan Lee

Kevan Lee

Author: Kevan Lee

Published By: Buffer

Description: Kevan Lee explores which titles attract the most attention by focusing on articles that have successfully gone viral. How to Write the Perfect Headline delves into breaking titles that have attracted wide readership bases, as well as exceptional visibility. By breaking down successful headlines based on words, Lee presents an article of methodically-researched criteria for how to increase web traffic using basic word placement.

6. Guide to 29 Killer Resources to Learn Copywriting

Jasmine Henry

Jasmine Henry

Author: Jasmine Henry

Published By: Writtent

Description: This guide, 29 Killer Resources to Learn Copywriting, cuts straight to the bone of the copywriting industry. With tips on effective copy, blogging, and focusing on the customer, Henry’s guide takes the copywriting hopeful right to the heart of writing killer copy that promises to sell.

 

2. Video Marketing

1. Bootstrapper’s Guide to Explainer Videos

Bryan Harris

Bryan Harris

Author: Bryan Harris

Published By: VideoFruit

Description: The Bootstrapper’s Guide to Explainer Videos promises a quick, easy, and entertaining way to improve your conversion rates and increase marketing potential. Diving headfirst into the world of video marketing, this guide utilizes low-cost techniques and strategies for delivering effective, efficient marketing videos.

2. The Distilled Guide to to Online Video Marketing

Distilled

Distilled

Author: Distilled

Published By: Distilled

Description: In this guide, marketing professionals will have the opportunity to jump into the world of video marketing utilizing a series of intuitive and easy-to-follow guides. The Distilled Guide to Online Video Marketing provides step-by-step information on how to create content, launch videos, and building a viewer base to ensure greater media success.

3. The Video Marketing Guide to Vine, Instagram, Vimeo, YouTube & Google Hangouts

Unbounce.com

Unbounce.com

Author: Eric Hensin

Published By: Unbounce

Description: Capitalizing on social media and networking sites is a large reality for those working in media and advertising. However, the accessibility of social networking is often limited to those who inherently understand how to make them work. In Hensin’s comprehensive guide to video marketing through social media, the viewer is taken through the complex world of Vine, Instagram, Vimeo, YouTube, and Google Hangouts, and shown how to make media work for their business.

4. Fundamentals of Video Marketing

Dead Dog Designs

Dead Dog Designs

Author: Garen Arnold

Published By: BasicBlogTips

Description: Diving off the deep end into the world of video marketing, Arnold’s guide shows readers how to drive up website visibility, direct web traffic, get high rankings, and build a sustainable viewership basis. Utilizing YouTube as a free video marketing platform, this guide explores the mechanics and value of marketing in a video-centric age.

5. Beginner’s Guide to using Online Video for Marketing

Not  Tuyet Van Julie

Not Tuyet Van Julie

Author: Tuyet Van Julie

Published By: SlideShare

Description: This guide, which is comprehensive and meant to cover the fundamentals of Video Marketing, offers an extended look into the world of online video advertising. Divided into intuitive sections, this guide demonstrates step-by-step instruction on editing, finding footage, launching videos, recording audio, and everything a beginner could need to know!

6. The Social Video Starters Guide

Andrea Vahl

Andrea Vahl

Author: Andrea Vahl

Published By: Pintrest

Description: This guide focuses primarily on the success of YouTube in free video marketing, demonstrating the projected future of online media. Using YouTube’s video marketing success as a template for all internet media, this guide provides invaluable access to how to plug in, stay connected, and increase visibility to your site.

 

3. Email Marketing

1. A Beginner’s Guide to Successful Email Marketing

Nathan's awesome Twitter profile pic

Nathan’s awesome Twitter profile pic

Author: Nathan Hangen

Published By: KISSMetricsDescription: This guide provides comprehensive information about the value of email (despite the presence of social media), and how it can be harnessed to create successful marketing campaigns. From the do’s and don’ts of getting permission, getting whitelisted, managing expectations, and pitching, this guide helps the true beginner.

2. Email Marketing Field Guide

Mr. Bananaer

Mr. Bananer

Author: Mailchimp

Published By: MailChimpDescription: This guide provides a basic, how-to format for those just starting out in email marketing. Utilizing the MailChimp platform, this article provides information for the beginning layperson, including how to manage HTML, designing and coding, and common mistakes.

3. The Complete Guide To Optimizing Email Marketing For Conversions

Slideshare

Slideshare

Author: Marketing Matters Inbound

Published By: SlideShareDescription: Not your typical how-to guide, this pamphlet provides information to a broad range of marketing directors. From beginners to those well on their way, this guide provides information on everything from growing a list to segmenting to deliverability!

4. Email Marketing Amplification Guide

Ritika Puri

Ritika Puri

Author: Ritika Puri and Neil Patel

Published By: QuickSprout

Description: This guide assumes a more intermediate level of marketing knowledge, forgoing the typical ‘how-to’ of basic HTML and growing a list. Patel and Puri instead focus on optimization, and how to create the ideal audience and mode of efficiency for already-savvy marketers.

5. The Complete Guide to E-mail Marketing

Tim Soulo

Tim Soulo

Author: Tim Soulo

Published By: University of Texas website

Description: Complete with flow charts, spreadsheets, and images, this guide is composed of 22 pages of comprehensive material. Covering the basics to the more complex matters of email marketing, Soulo is not above using the failsafe tricks of the trade to show real marketing results.

6. The Email Marketing Guidebook

Chuck Norris Rocks!

Chuck Norris Rocks!

Author: Benchmark Email

Published: Google Books

Description: Self-described as ‘the guide for everyone’, Benchmark Email has put out an in-depth run down of utilizing the massive world of email to launch successful marketing campaigns. Composed of 83 pages of strategy, practical tools, and basic HTML, this guide is one of the most comprehensive on the web.

7. Everything You Ever Wanted To Know about Email Marketing

Lauren Fisher

Author: Lauren Fisher

Published By: Simply Zesty

Description: Lauren Fisher approaches this comprehensive guide from the vantage point of differentiation–how is email marketing different from marketing using social media? How is it different from video marketing? The result is a robust guide to the advantages of marketing in email form.

8. The Exhaustive Email Marketing Beginners’ Guide

Mauro D'Andrea

Mauro D’Andrea

Author: Mauro D’Andrea

Published By: Blog-Growth

Description: This guide, which is more closely focused on the beginning marketer, walks readers ste-by-step through the process of understanding email marketing, getting started, creating a newsletter, and building a readership base. Equipped with guides for troubleshooting and error correction, this article provides a failsafe way to begin marketing through email.

9. Derek Halpern’s Guide to Email Marketing

Derek Halpern

Derek Halpern

Author: Derek Halpern

Published By: DIYThemes

Description: Halpern makes the case for email marketing in this guide by drawing point-by-point comparisons between the two media giants. With more access, attention, and information, email marketing has the opportunity to provide more marketing results over social media’s limited click-laws. Utilizing evidence, experimentation, and data, Halpern provides information on usability within the various marketing platforms.

10. The Definitive Guide to Starting a Profitable Email Newsletter

Wakeup!

Wakeup!

Author: Unknown

Published By: Wake Up Cloud

Description: This guide is truly a step-by-step how-to for beginning email marketers, providing instructions on how to navigate various email platforms. With information on location of toolbars, videos on getting started, and instructional tutorials about available web resources, this guide really is definitive!

11. 47 Best Email List Building Strategies Proven to Get You Results

47 Email List Building Strategies!

47 Email List Building Strategies!

Author: Matt Ackerson

Published By: Petovera

Description: What is it about some businesses that they’re able to market themselves so effectively online? Their email list! This article will give you 47 strategies that either the author has tried himself and had success with or that an authority uses and has had success with.

 

4. SEO

1. Complete Beginner’s Guide to SEO

Courtney Seiter

Courtney Seiter

Author: Courtney Seiter

Published By: Blog.Bufferap

Description: In our current economy of online media, social journalism, and information abundance, it’s important to understand the ins and outs of SEO. Seiter, and experienced internet journalist and marketer, takes the lay person through the basics of Search Engine Optimization, guiding readers through the hills and flats of algorithms, Google, and geolocation.

2. Advanced Guide to SEO

Neil Patel

Neil Patel

Author: Neil Patel and Susan Patel

Published By: Quick Sprout

Description: Advancing past the basic start-up information of how-to enable SEO-rich content, this guide is for those who already have their feet on the ground in terms of Optimization, and are looking to take their reach a little bit wider. Self-identified as the most comprehensive guide to SEO on the web, it is composed of in-depth charts, spreadsheets, and explanations to help optimize visibility and readership.

3. Definitive Guide To Higher Rankings For WordPress Sites

Joost De Valk

Joost De Valk

Author: Joost de Valk

Published By: Yoast

Description: With many media websites starting up all over the world, one of the most common site platforms remains WordPress. In this easy-to-read guide to implementing basic SEO into WordPress media, de Valk covers rankings, URLs, stop words, pagination, and all of the necessary topics for laying a solid SEO foundation.

4. Definitive Guide to SEO Keyword Research

Spencer Mitchell

Spencer Mitchell

Author: Spencer Mitchell

Published By: Search Engine People

Description: With so many SEO guides focusing on platforms and implementation, this guide by Spencer Mitchell focuses instead on the ‘behind the scenes’ actions of SEO research. Reputed as the most ‘undervalued aspect of SEO’, research can provide the building blocks on which to conduct entire media guidelines, showcasing who and why readers are directed to your site.

5. Definitive Guide to SEO for Images

ZDnet

ZDnet

Author: Stephen Chapman

Published By: ZDnet

Description: With the majority of guides focusing on SEO written content, it is more difficult to find instructional articles for images. In this detailed guide by Stephen Chapman, readers are lead step by step through the world of searchable images, to help marketers bring more visibility and traffic based on the photos and images they use.

6. Definitive Guide to Google’s New Mobile SEO Rules

Peter McLoughlin

Peter McLoughlin

Author: Peter McLaughlin

Published By: MOZ

Description: With the internet so inundated with generalized how-tos on developing and implementing SEO content, this guide takes a different approach by focusing specifically on Google. With the popularity of the smartphone, particularly as a tool for consuming media, the focus this guide highlights the specific rewards and challenges of SEO content on various devices.

7. Definitive Guide to Search Engine Optimization

Batman

Batman

Author: Unknown

Published By: PolySEO

Description: This guide, which was featured on PolySEO’s website as a definitive guide to the mechanics of SEO implementation, offers a curated collection of tips, strategies, and rules for directing more traffic to your site. Diving into SEO in a nearly mathematical way, this guide provides strategic advice on the absolute best strategies for increasing site visibility.

8. Definitive Guide to Local SEO

Jayson DeMers

Jayson DeMers

Author: Jayson DeMers

Published By: Search Engine Journal

Description: Exploring a little-talked about niche in SEO marketing, DeMers delves into the world of local SEO and why it’s important to differentiate between local and global. Presenting readers with an interview with the CEO of VUDU Marketing, Local SEO hopefuls are able to tap into the experiential findings of some of the nation’s leading experts.

9. Definitive Guide to Keyword Organization

Wordstream

Wordstream

Author: Unknown

Published By: WordStream

Description: Though this guide covers some of the basics of Keyword Organization, it reads like an intermediate manual for those who already have their footing in SEO. With tips on how to navigate cross-channel application, productivity, and increased profitability, this guide is for the already savvy SEO manager!

10. Definitive Guide to SEO

Robin

Robin

Author: Mark Harmon

Published By: Excel Master Series

Description: This guide, which is presented as a comprehensive and definitive foundation for all things SEO, is formatted much like a business proposal: straight to the point, with supporting evidence and case by case troubleshooting. With an overview of many of the basic aspects of beginner’s SEO, this guide caters to a large and varied audience.

11. Ultimate Local SEO Roadmap

Calin D. Yablonski

Calin D. Yablonski

Author: Calin Yablonski

Published By: Inbound Interactive

Description: This guide, by Calin Yablonski, delves into how to perform an analysis of your client’s website and online presence as it relates to local SEO. With a focus on local SEO instead of global, this instructional article goes deep into the specific regionalism of SEO.

12. Complete Guide to Search Engine Rankings

Krystian Wlodarczyk

Krystian Wlodarczyk

Author: Krystian Włodarczyk

Published By: Positionly

Description: Offering a personalized approach to SEO content, this guide generously instructs readers and market hopefuls towards SEO and Search Engine Ranking problem children, such as personalization, the metric of search engines, and social factors.

13. The Definitive Guide to Keyword Research

Brian Dean

Brian Dean

Author: Backlinko

Published By: Backlinko

Description: Focusing primarily on word choice, sales, marketing, and web traffic, this guide goes into the little talked-about world of niche markets: how they are formed, what purpose they serve, and how to tap into them.

 

5. A/B Split Testing

1. Definitive Guide To Creating Better Converting Product Pages

Under30CEO

Under30CEO

Author: Under30CEO

Published By: Under30CEO

Description: Jumping into the world of owning websites can be challenging, particularly if you don’t know what you’re doing. This guide covers the how, why, when, and where of attracting traffic, selling products, and increasing visibility.

2. How to Increase Traffic with Social A/B Testing

Mitch Monsen

Mitch Monsen

Author: Mitch Monsen

Published By: Kiss Metrics

Description: Modern challenges faced with media dissemination include conversion to social media platforms, visibility, marketing, and increasing traffic. In this guide by Mitch Monsen, the beginner will have easy accessibility social optimization in all it’s myriad forms.

3. Beginner’s Guide To A/B Testing: Exceptional Web Copy

Cameron Chapman

Cameron Chapman

Author: Cameron Chapman

Published By: Kiss Metrics

Description: Web design can only get you so far. For those who are interested in expanding beyond aesthetics, this guide is here to help optimize the text on your site to instill trust in visitors and make them want to purchase from you.

4. Ultimate Guide to A/B Split Testing – Articles, Tips, Case Studies, Tools and Resources

I love skateboards

I love skateboards

Author: Daniels Mekss

Published By: 1st Web Designer

escription: Offering foundational information for A/B split testing, social conversion, and marketing, this guide gives readers comprehensive information on how to utilize A/B split testing to the full result of the marketer.

 

6. Social Media

1. Definitive Guide to B2B Social Media

Michael Cusden

Michael Cusden

Author: Michael Cusden

Published By: Simply Cast

Description: We all know that social media platforms  and profile-driven sites are necessary for marketing and promotion, but how much do we really know about LinkedIn? This guide by Michael Cusden shows the reader exactly why they should be paying attention to LinkedIn, a site that offers ways to build business reputations and ideologies through the use of networks, while also directing traffic back to your site.

3. How to Drive More Traffic to Your Blog Posts From Social Networks

Andy Crestodina

Andy Crestodina

Author: Andy Crestodina

Published By: Social Media Examiner

Description: This guide focuses specifically on the smaller-scale entrepreneur or media expert, and why they should be paying attention to social networking. Diving right into social snippets, this guide provides invaluable information and how-tos on dealing with tags, plugins, and snippets.

4. Complete Guide to Using Social Media for Customer Service

Courtney Seiter

Courtney Seiter

Author: Courtney Seiter

Published By: Bufferapp

Description: Focusing on using customer service as a way to connect emotionally with clients, this guide provides constructive advice on how to take full market advantage of social media-driven customer service. Focusing on social media as a niche market for customer relations, Seiter discusses why consumer relationships matter, and how to make your company stand out as one that cares.

5. Beginner’s Guide to Social Media

The Robot!

The Robot!

Author: N/A

Published By: MOZ

Description: Billed as “the all-inclusive look” at how social media functions, this guide provides extensive information on the projected importance of social media in marketing, as well as troubleshooting video marketing and various platforms (YouTube, Instagram, Facebook, etc). With clear explanations of ROI and Social Media Metrics, this guide offers graphs, charts, and explanations that will cater to every level.

6. How to Use Twitter for Business and Marketing

Charlene Kingston

Charlene Kingston

Author: Charlene Kingston

Published By: Social Media Examiner

Description: Focusing specifically on the micro-update platform of Twitter, this guide offers advice and instructions on how to optimize media visibility utilizing the consumer access Twitter provides. Making a case for the short word count (at 140 characters), Kingston advocates the use of strong Twitter foundations for marketers everywhere.

7. The Definitive Guide to Social Marketing

You know me name :)

You know me name 🙂

Author: N/A

Published By: Modern Marketing World

Description: This comprehensive guide covers all of the basics (and more) of social marketing. Navigating ROIs, metrics, and B2B models, this booklet is truly for everyone. From the beginning business person to the advanced CEO, this guide will help anyone who is interested in taking their social marketing to the next level.

8. A Guide to High Quality Social Media Sharing

Courtney Seiter

Courtney Seiter

Author: Courtney Seiter

Published By: Bufferapp

Description: With the average American consumes 34 gigabytes of content and 100,000 words of information in a single day, this guide provides helpful information on the ‘share’ aspect of social media, and how to navigate the abundance of information. Exploring what to share, when to share, and how to share, this guide helps explain how to optimize social media in order to get the desired result.

 

6. Landing Pages

1. Beginner’s Guide to Landing Pages

Cameron Chapman

Cameron Chapman

Author: Cameron Chapman

Published By: Kiss Metrics

Description: This guide offers insight into the complex and valuable world of landing pages–how to increase traffic, but also how to maximize viewer time and get consumers to click on the links you want them to. Driving home the need for clear copy, design, and exposure, this guide is a foundational launchpad for those who are looking to expand their websites in creative and effective new ways.

2. Landing Page Optimization Guide You Wish You’ve Always Had

Tommy Walker

Tommy Walker

Author: Tommy Walker

Published By: ConversionXL

Description: For marketers, this guide is an essential look at how to optimize landing pages and bring in the traffic, attention, and visibility that will help bring in the target audience. Boasting comprehensive material that will guide you from “first click to final conversion”, this article is a step-by-step look at attaining the viewership of your dreams.

3. Introductory Guide to Building Landing Pages

Hubspot

Hubspot

Author: Hubspot

Published By: Hubspot

Description: This guide walks readers step-by-step through the process of using landing pages to increase visitor-to-lead conversion rates. With specialization in content, meta-description, leads, and hidden navigation tools, this guide has the additional bonus of offering customer service tips that will be sure to have your target audience coming back again and again.

4. Smart Guide to Landing Page Optimization

Eddie Earnest

Eddie Earnest

Author: Eddie Earnest

Published By: Business Tutsplus

Description: This guide focusing primarily on targeting and segmenting your web traffic, and subsequently building a specific landing page strategy aimed at each particular grouping of people. With attention placed on consumer needs and optimization, this guide is a perfect place to start any journey into the world of landing pages.

5. Ultimate Guide To Landing Page Optimization

EchelonSEO

EchelonSEO

Author: Unknown

Published By: Echelonseo

Description: Focusing primarily on Unbounce, a DIY landing page platform for marketers, this guide offers an in-depth look at building and publishing landing pages (in minutes), 1-click A/B testing for optimization, and simple analytics to track campaigns.

6. 40+ Useful Landing Page Templates To Boost Your Conversion

Lars Vraa

Lars Vraa

Author: Anders Avraa

Published By: Tripwire

Description: Taking the bar one notch higher, this guide not only offers information for beginners about landing page optimization, but it provides over 45 templates that can be used to facilitate easy setup.

7. Ultimate to Landing Page Analytics

Mintonline

Mintonline

Author: Richard Best

Published By: Mintonline Marketing

Description: Honing in on Google Analytics for small businesses, this guide is specifically geared at the differences and advantages of operating on a smaller scale. According to the guide, “once you are aware of which pages visitors most frequently use to enter your website, you can focus your time and effort towards improving these pages. These are the pages that matter the most, and small regular improvements can have a positive incremental effect on results.”

8. How to Make a Killer Landing Page

Lucy Orloski

Lucy Orloski

Author: Lucy Orloski

Published By: Inbound

Description: This comprehensive guide was written by one of the industry’s best and most celebrated–Lucy Orloski delivers comprehensive information about the importance of landing pages, how to create one (and quickly!) and how to maintain it in order to optimize for a target audience.

9. Landing Page Optimization

Qualaroo

Qualaroo

Author: Qualaroo

Published By: Qualaroo

Description: This guide jumps right into the specifics of what makes a killer landing page, crediting success to headline, hero image, proof points, form (or call to action), social proof, and third party endorsement. Covering these key components, this guide is perfect for the beginner.

 

7. Stuff we couldn’t find another home for

1. A Definitive Guide to Affiliate Marketing

Blogging Pro

Blogging Pro

Author: N/A

Published By: BloggingProDescription: This guide dives right into the thick of affiliate marketing, a sector of marketing that is infrequently discussed. Affiliate marketing is an often underrated but highly profitable means of selling laden with multiple benefits. This guide helps readers frame a commission structure, institute ‘terms and conditions’, and optimize using the best marketing tools available.

2. The Definitive Guide to Event Marketing

Marketo

Marketo

Author: MarketoPublished By: Marketo

Description: An often under-explored niche, event marketing can be a vital tool to attracting target audiences and optimizing web options! In this guide, readers are taken through the basics of how to market at events, why to market at events, and how to be the biggest fish in the sea.

3. The Definitive Guide to Predictive Analytics Models for Marketing

Dominique Levin

Dominique Levin

Author: Dominique Levin

Published By: Agilone

Description: Predictive analytics is a hot topic and we are often asked how specifically marketers can use predictions to develop more profitable relations with their customers. In this guide, Dominique Levin takes readers step by step through thirteen examples of models that will help marketers achieve the next level of optimization in predictive analytics.

4. The Definitive Guide to Conversion Friendly Content Marketing for B2C

4HS2-V3q_400x400Author: E2MPublished By: E2M SolutionsDescription: There are many comprehensive guides in the world about B2C, but few dive into the tricky aspects of ‘conversion-friendly content’. This handbook walks marketers through the process by talking about tracking tools, email lists, and optimization tactics. “There is such a thing as conversion friendly content marketing. We can measure how content impacts sales, and use that information to further hone our strategy. This isn’t a fairy tale.”

5. The Definitive Guide to Influencer Targeting

Kristen Matthews

Kristen Matthews

Author: Kristen Matthews

Published By: KISSMetrics

Description: According to this guide, which offers a complex look at why aligning with influencers is an essential direction for marketers, “When you align with an influencer, not only do they bring their audience, but they also bring their audience’s network as well. Because of the loyalty of their audience, an influencer has the ability to drive traffic to your site, increase your social media exposure, and flat-out sell your product through their recommendation or story about their experience.”

6. The Definitive Guide To Content Marketing

IMR

IMR

Author: Kevin Jorgensen

Published By: IMRCorp

Description: With an in-depth look at content marketing and the role it plays in driving profitable consumer action, this guide offers expertise on SEO, graphics, video marketing, and niche markets that will help marketers tap into the profitable world of content.

7. The Definitive Guide to Engagement Marketing

Venchito Tampon

Venchito Tampon

Author: Venchito Tampon

Published By: Digital Philippines

Description: What is engagement marketing, and why should I be paying attention to it? In this guide, Tampon makes the argument that solid content and SEO are not good enough to bring in target audiences. “Customers especially those first hand are seeking out for involvement and interaction with the brand (first two elements in the customer engagement cycle). Given that users/consumers are innate to engage with other people, brands should establish a humanized approach in their inbound marketing campaigns”

8. The Definitive Guide to Growth Hacking

Neil Patel

Neil Patel

Author: Neil Patel

Published By: Quick Sprout

Description: This guide delves into an often under-explored marketing position in the web industry: growth hacking. Patel, jumping off from a previous article he wrote about how to define and understand growth hackers as essential parts of the industry, furthers his research here by calling for optimization using growth hack principles.

9. A Beginner’s Guide To User Acquisition

Nate Desmond

Nate Desmond

Author: Nate Desmond

Published By: Nate Desmond

Description: Everyone wants to be Twitter. In this guide, Nate Desmond offers a look at how Twitter operations are successful, and how marketers can utilize user acquisitions to attain optimized growth and traffic.

10. The Mega Guide to Reduce Shopping Cart Abandonment

I am Wingify

I am Wingify

Author: WingifyPublished By: Visual Website Optimizer

Description: This guide explores the phenomenon of ‘shopping cart abandonment’, detailing how 67% of online shopping carts are left without purchase. Quelling frustration, this guide offers a how-to that encompasses unexpected costs, payment problems, and other troubleshooting areas.

11. The Ultimate Guide to Creating an Ebook for Lead Generation

Hubspot

Hubspot

Author: Hubspot
Published By: Hubspot

Description: For companies who rely on ebooks to generate traffic and sales, this guide is a look into easy creation, templates, software, and conversion troubleshooting that will help get ebooks to the next level of optimization.

(NoteIf you know of a guide that is awesome, but isn’t listed, leave it in the comment section and I’ll include it.)