Passive Traffic: How to Get Traffic to Your Blog While You Sleep

Bryan Harris —  Bryan Harris /

You’ve heard of passive income before, right?

That’s the holy grail of any business. Work for 5 hours and make $10,000.

Lately, though, I’ve been interested in something else.

Passive traffic.

Why?

To grow any business you have to have traffic. Walmart, Lifehacker and Google all have the exact same business model.

Get traffic and then monetize it.

So it stands to reason if we could figure out a way to generate free traffic, then everything else would follow.

Marketing 101 teaches us that the most effective type of traffic is….word of mouth.

You find a cool new TV show and then share it with your friends. Those friends share it with their friends, and pretty soon it’s must-see TV.

This effect is known as share depth.

The deeper your share depth, the more free traffic you generate. And the more traffic you generate, the more income you generate.

Make sense?

Today I’m going to share with you one extremely simple thing I’ve done to expand my share depth over the last four weeks and generate 1,000 new passive readers to this site.

One simple way to get free traffic to your blog post

Bottom center.

How did I get 1,000 new passive readers?

I moved the social sharing icons on my site from the sidebar to the bottom center of each blog post.

Let me show you what I mean.

This is what this website looked like before:

This is what it looked like after:

This one little tweak increased my total shares per blog post by 2x and generated just over 1,000 new readers to the blog.

Hello, passive traffic!

Conclusion

It took me less than 30 seconds to make this change and it will generate thousands of new visitors to this site over the coming weeks without me doing any more work.

THAT is passive traffic.

You need to do the exact same thing.

Step 1: Install social media sharing buttons on your blog.

Step 2: Configure them to show in the bottom center of your posts.

Hacking around and figuring out what plugin to use and how to set it up properly is a pain in the butt.

So, I recorded a quick 5-minute training video to show you exactly how to set up and configure the plugin that I use.

Download the plugin and watch the training video here.

 

Question for you: What is your favorite passive traffic strategy?

Share it in the comments below.

  • You, sir, are a mind-reader! I was just noticing your social buttons and wondering what plugin you were using earlier this week. Thanks for this, and everything else… Even though you make my to-do list longer almost every time you hit my inbox…..

    Seriously, great ongoing work. Very inspiring.

    • Ha! Thanks Allen. Try it out and let me know how it works for you.

  • Hey Brian, thanks for the info! I got the SumoMe update that said it’s now possible to also display the share buttons on the bottom center on mobile, but ignored it. Did you check this for mobile only? Or does it also increase shares for your posts viewed on desktop?

    • I put it in the bottom center of both. No way to measure individually but the cumulative change def made a difference.

      • Yup, found that too, looks great! I like the smart sorting feature as well. Thanks!

  • Brian Mallia

    Awesome tip! I love appsumo, such a useful product for marketers.

    Makes me wonder…what other smalls tweaks within the plugin can impact relative conversions…

    So many possibilities!

    • Another big one that I would recommend is getting rid of Google+ as an option and adding email. I was surprised by how many people used email.

  • Nathan Edwards

    Great post, Bryan! Small typo: “…is a pain in the the [delete] butt.”

  • Derrick Horvath

    Bryan, I tried out the sumome share buttons but they were below the comment section on blog posts. How do you get yours above the comments am I missing something? I’m using the optimizepress 2 theme, maybe it’s just not possible.

    • Weird. I’d holler at WPcurve and get them to fix it. Sounds like a theme issue

      • I’m using the Sparkling theme, and I have a similar issue, mine are displayed above the comments, but below the related posts and tags section, so they are kinda far off as well. Let me know if you find a way to fix this, will ya? Would be appreciated!

    • Hey Derrick, I have the exact same issue. I use OP2 and the icons are showing underneath the comment section. Did you ever figure this out?

      • It’s going to be a wordpress template issue.

        Two suggestion:

        1) Email support at sumome and they might be able to help
        2) Contact wpcurve to tweak your template and fix the issue

  • OLOYEDE JAMIU

    Hey Bryan,

    Do you mean that using the social media buttons below the post would convert better than the left hand side even if one is using sumome?

    This is because some readers might not get to the position at the bottom of the post, so they are more likely to miss the share button than putting it in the sidebar.

    Thanks for the advise anyway.

    Take care

    -Oloyede Jamiu

    • On mobile, make sure they are in the middle at the bottom. On desktop put them on the side and at the center on the bottom.

  • OliverDenyer

    consistently awesome, useful content Brian! I don’t think I’ve ever had a boring email from you.

    Thanks 🙂

  • HI Bryan,can you tell which plugin or plugins you are using for your membership site at members.videofruit.com?
    I mean restricting certain content,some for free and some paid?

  • Hey Bryan,

    What do you think of the way Mashable does it?
    Screenshot: http://screencast.com/t/hAnI5tKlp

    They have their buttons at the top and they only give you two options: Tw & Fb.

    PS: so you say “How to Get Away with Murder” is a cool TV show, yup? 🙂

    • Mashables aren’t stuck to the bottom of the screen.

      They would get more shares by having a UI similar to this.

      YES! That show is amazing.

      • Watched the first episode last evening… epic! 🙂 Thanks for the suggestion!!

  • This is very simple that I have tested. Thanks for sharing. I will move the social sharing button to the bottom.