I just stumbled upon a KILLER strategy that I had to share.
Appsumo is running a deal on a $10 eBook today for the Kopywriting Checklist by Neville Medhora.
The book is a short 17 page guide that helps you “write amazing copy to make more money” (It really is good, if you write anything on a regular basis buy it).
However, the best part of the book is the END. He implements a technique that no one is using but everyone should be.
If you have an eBook, free guide or any type of downloadable you are currently offering you need to start using this immediately.
Here it is:
At the end of the book Neville gives you an easy way to buy more stuff from him by linking out to his other product offerings.
- His free email newsletter
- His $69 course on copywriting
- His $5 book on copywriting
- One-on-one coaching session with him for $250.
Think his conversion rate will be high on those? You better believe it.
This is super simple to do, but is something I hardly EVER see anyone use. Even the big wigs online.
Ramit Sethi: Free eBook download from iwillteachyoutoberich.com
Gary Vaynerchuk: Free promotional chapter of his new book “Jab, Jab, Jab, Right Hook”
Neville Medhora: Even Neville didn’t include an easy clickable call to action at the end of his Kindle eBook. This would be a great way to convert people that found him via Amazon to regular readers and customers.
PRO TIP™
When implementing this strategy, be sure to use UTM parameters on your links so you can track the number of people that actually click through and buy your products.
You can use the Google URL Builder to quickly tag your links.
Neville did this with only 1 of the 4 links so it will be a much harder to pin down exactly how many people bought his different offering as a result of this strategy.
If you liked this, you should checkout: The ‘Poster Boy’ Formula: A guide to how I got featured on Lifehacker (and how you can too)